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Skinnygirl begin in Maart met die verkoop van wyn

Skinnygirl begin in Maart met die verkoop van wyn


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Die gewilde handelsmerk sal volgende maand 3 wyne uitrol

Gewigsbewuste wyndrinkers, wees bly! Skinnygirl, bekend vir sy lae-kalorie, voorafgemaakte margarita, sal volgende maand die wynmark betree, volgens Wine Spectator.

Die 2011 Skinnygirl -oesjaar bevat 'n rooi versnit wat hoofsaaklik gemaak is van syrah, 'n wit versnit van chardonnay en pinot grigio, en 'n rosé met grenache en syrah. Die wyne kos $ 15 elk en bevat 12 persent alkohol en 100 kalorieë per porsie van 5 gram.

Klik hier vir 9 drankies wat net vir die dames gemaak is.

Die wyne, vervaardig deur die Winery Exchange met sy hoofkwartier in Novato, Kalifornië, is 'n samewerking van die wynmaker Bethenny Frankel, wat in 2009 'n pionier was in die handelsmerk Skinnygirl, en Beam Global Spirits & Wine Inc., wat Skinnygirl in 2011 gekoop het.

As u wonder of hierdie wyne in werklikheid laer in kalorieë is as 'gewone' wyne, noem verslaggewer Robert Taylor in sy artikel dat vorige skattings deur die Amerikaanse departement van landbou aan die lig bring dat die meeste glase wyn van 5 gram gemiddeld 100 bevat kalorieë.

Van Wine Spectator:
'' Ek wou hê [Skinnygirl] moet toeganklik proe, nie te droog en nie te soet nie, 'n baie drinkbare versnit, 'het Frankel aan Wine Spectator gesê.' Ek is nie 'n wynsnob nie - ek het wonderlike wyne by Trader Joe gekry. wou nie hê dat hierdie handelsmerk iets moet wees wat dit nie is nie. '

- Wayne Stainrook, Snooth


Skinnygirl, Fat Wallet: Hoe verdien Bethenny Frankel meer as enige ander regte huisvrou

In 2011 pryk Bethenny Frankel op die voorblad van FORBES se jaarlikse Celebrity 100 -uitgawe. Destyds het Frankel 'n hoofrol in haar eie reeks oor Bravo gespeel, pas haar derde topverkoper-boek gepubliseer en onlangs haar Skinnygirl-drankmaatskappy aan Beam Global (nou Beam Suntory) verkoop vir 'n gerapporteerde $ 100 miljoen.

Die Huisvrou was destyds verreweg die werklikheidster met die hoogste verdienste, en sy was ook een van die bekendes van die jaar met die hoogste besoldiging, met 'n verdienste van $ 55 miljoen.

Bethenny Frankel het verlede jaar $ 8.5 miljoen verdien danksy haar winsgewende Skinnygirl -handelsmerk. (Evan. [+] Agostini/Invision/AP)

Sy sal waarskynlik nooit in een jaar soveel kontant opdok as in 2011 nie, maar sy is steeds een van die werklikste televisiesters wat die beste verdien: Frankel, wat vanjaar teruggekeer het na Die regte huisvroue van New York -het $ 8,5 miljoen gemaak tussen 1 Junie 2015 en 1 Junie 2016. Dit maak haar sesde bes betaalde werklikheidster in 2016 en die enigste regte huisvrou (en persoon sonder die van Kardashian of Jenner) wat ons lys kan haal.

Maar as sy haar Skinnygirl -drank vyf jaar gelede verkoop het, hoe verdien sy dan soveel meer kontant as haar mede -Bravo Huisvroue, wat volgens FORBES elk minder as $ 5 miljoen (en in die meeste gevalle, baie minder) per jaar verdien?

Dit blyk dat lae-kalorie margaritas dalk net die geskenk is wat aanhou gee. In plaas daarvan om die aankoop van Skinnygirl as 'n enkelbedrag van maklike geld te aanvaar, het Frankel besluit om op die onderneming te wed en steeds uitbetalings te kry as Skinnygirl -alkoholprodukte goed verkoop.

Die selfgemaakte Frankel (sy onthou dat sy gebroke was en “twee maaltye per dag kartondose rys geëet het”) is besig om iets te doen as sy haarself ’n goeie sakevrou noem, want die besluit het vrugte afgewerp. Skinnygirl-alkohol is na bewering een van die suksesvolste alkoholprodukte met 'n lae kalorie-inhoud. Volgens Beam Suntory is die oorspronklike verkope van Skinnygirl Margarita hoër as verlede jaar.

Maar sy het nie daar gestop nie. Dit is immers dieselfde vrou wat eenkeer aan FORBES gesê het: "Wat is die punt om op TV te wees as u nie iets het om te verkoop nie?"

So, verkoop sy. In die ooreenkoms met Beam het Frankel slim onderhandel om die regte op die handelsnaam "Skinnygirl" te behou ('n bekende kykers van die mees onlangse seisoen van Regte huisvroue van New York sou weet dat sy baie beskermend is teenoor). Dit beteken dat sy die kragtige handelsnaam kan gebruik om ander produkte te bemark.

'Dit sou wonderlik wees vir Beam om Skinnygirl -bril as 'n aanvulling op die skemerkelkie te verkoop,' het sy aan FORBES gesê. 'Maar hulle kan nie. Net ek kan. ”

Galery: America's Top-Earning Reality Stars 2016

Tot dusver is die naam verleen aan granola bars, middagete, snoepgoed, shapewear en meer, en sommige van hierdie produkte is landwyd beskikbaar by winkels soos CVS en Walmart. Sy kies haar lisensieooreenkomste op grond van wat sy self sou wou koop.

'Dit is belangrik om u boodskap te ken, u kliënt te identifiseer en 'n duidelike begrip te hê van hoe u hulle kan voorsien wat hulle nodig het,' sê sy. ' het 'n idee van wat vroue wil hê. "

In elk van hierdie transaksies kry Frankel 'n klein persentasie van die verkope as 'n tantième. Alhoewel hierdie produkte nie soos die oorspronklike drank van die rakke af vlieg nie, kry sy waarskynlik 'n tekenfooi en 'n minimum waarborg vir elke transaksie.

"Sy het regtig 'n handelsmerk geskep," sê die lisensie -kenner Michael Stone, die medestigter van Beanstalk.

Alhoewel alkohol die grootste deel van haar verdienste uitmaak, versterk hierdie produkte dit. So ook haar salaris van Bravo (wat nie deur die netwerk of deur Frankel bevestig sou word nie, maar die skatting van FORBES is noord van $ 1 miljoen), haar optredes, haar kortstondige podcast, die televisiereeks Food Porn, wat sy vervaardig het, en haar Instagram -advertensies. Kenners skat dat sy tussen $ 10 000 en $ 30 000 per betaalde pos kan beveel danksy die baie betrokke fans wat sy onder haar meer as 1,1 miljoen volgelinge op die app tel.

Frankel, hier saam met die ander rolspelers van The Real Housewives of New York, is die enigste. [+] nie-Kardashian of Jenner om FORBES se lys te maak van werklikheidsterre wat die beste verdien. (Ilya S. Savenok/Getty Images)

Frankel is verreweg die enigste Bravo-lebrity wat met 'n voedselproduk uitgekom het, haar naam op 'n kledingstuk geplaas het of 'n Instagram-advertensie geplaas het. Die verskil is dat sy die enigste is wat regtig geld daaruit kan verdien. (Nene Leakes, wat 'n suksesvolle QVC-lyn het, is moontlik die uitsondering op die reël, maar sy is gediskwalifiseer uit die lys van werklikste sterre met die hoogste verdienste omdat sy nie 'n gewone rolverdeling was nie Die regte huisvroue van Atlanta gedurende ons puntetydperk van 1 Junie 2105 tot 1 Junie 2016).

Daar is 'n paar redes hiervoor, waarvan een die bogenoemde ooreenkoms met Beam is. Omdat sy haar Skinnygirl -alkoholonderneming besit, kan sy 'n beter ooreenkoms met hulle aangaan as die tipiese lisensie- of bemarkingsooreenkoms in terme van voortgesette uitbetalings.

Die ander huisvroue se aanbiedings is byna heeltemal lisensie -aanbiedings, soos Lisa Vanderpump se juweliersware -reeks of Vicki Gunvalson se parfuum. (Dit is belangrik om daarop te let dat hierdie verhaal verdienste bespreek, nie netto waarde nie. Terwyl die restaurantryk van Vanderpump of die versekeringsmaatskappy van Gunvalson byvoorbeeld baie geld werd is, lewer dit nie dieselfde wins as Frankel se besigheid nie.)

Ontwerp deur Nick DeSantis, personeel van Forbes

Vanweë sy betroubare reeks cocktails, het Frankel se handelsmerk ook meer waarde as dié van ander huisvroue as sy wel lisensie -transaksies maak. Hierdie reputasie maak dit makliker om hoër ondertekeningsfooie en minimum waarborg te beding, en dit beteken ook dat verbruikers meer geneig is om die produkte te vertrou.

'Sy loop baie voor die ander huisvroue. Hulle kom nie eens naby nie, 'sê Stone. 'Sy het 'n handelsmerk ontwikkel, die ander het nie regtig handelsmerke ontwikkel nie.

Tog het Frankel en haar Skinnygirl-handelsmerk 'n paar missies gehad-soos 'n beëindigde velsorglyn-net soos baie van die ander huisvroue (aanhangers kan terugdink aan Real Housewives van New York's Sonja Morgan se broodrooster oonde of Atlanta ' s Kim Zolciak se pruiklyn).

Maar mislukte realiteitsstermerke is niks nuuts nie: kyk na die verkiesde president Donald Trump. Terug in syne Leerling dae-Trump-wat in 2004 vir die eerste keer op FORBES Celebrity 100 was as 'n werklikheidster-het 'n aantal mislukte produkte gehad wat sy naam dra, waaronder Trump Steaks, Trump Vodka en Trump Magazine , onder andere .

In Frankel se geval beteken 'n mislukte lisensiëringstransaksie nie geldspel nie, ten minste. Solank daar nog drama is Die regte huisvroue van New York, sy (en die kykers) sal 'n drankie nodig hê.


Skinnygirl, Fat Wallet: Hoe verdien Bethenny Frankel meer as enige ander regte huisvrou

In 2011 pryk Bethenny Frankel op die voorblad van FORBES se jaarlikse Celebrity 100 -uitgawe. Destyds het Frankel 'n hoofrol in haar eie reeks oor Bravo gespeel, pas haar derde topverkoper-boek gepubliseer en onlangs haar Skinnygirl-drankmaatskappy aan Beam Global (nou Beam Suntory) verkoop vir 'n gerapporteerde $ 100 miljoen.

Die Huisvrou was destyds verreweg die werklikheidster wat die hoogste verdien het, en sy was ook een van die bekendes van die jaar met die hoogste besoldiging, met 'n verdienste van $ 55 miljoen.

Bethenny Frankel het verlede jaar $ 8.5 miljoen verdien danksy haar winsgewende Skinnygirl -handelsmerk. (Evan. [+] Agostini/Invision/AP)

Sy sal waarskynlik nooit in een jaar soveel kontant opdok as in 2011 nie, maar sy is steeds een van die werklikste televisiesters wat die beste verdien: Frankel, wat vanjaar teruggekeer het na Die regte huisvroue van New York -het $ 8,5 miljoen gemaak tussen 1 Junie 2015 en 1 Junie 2016. Dit maak haar sesde bes betaalde werklikheidster in 2016 en die enigste regte huisvrou (en persoon sonder die van Kardashian of Jenner) wat ons lys kan haal.

Maar as sy haar Skinnygirl -drank vyf jaar gelede verkoop het, hoe verdien sy dan soveel meer kontant as haar mede -Bravo Huisvroue, wat volgens FORBES elk minder as $ 5 miljoen (en in die meeste gevalle, baie minder) per jaar verdien?

Dit blyk dat lae-kalorie margaritas dalk net die geskenk is wat aanhou gee. In plaas daarvan om die aankoop van Skinnygirl as 'n enkelbedrag van maklike geld te aanvaar, het Frankel besluit om op die onderneming te wed en steeds uitbetalings te kry as Skinnygirl -alkoholprodukte goed verkoop.

Die selfgemaakte Frankel (sy onthou dat sy gebroke was en “twee maaltye per dag kartondose rys geëet het”) is besig om iets te doen as sy haarself ’n goeie sakevrou noem, want die besluit het vrugte afgewerp. Skinnygirl-alkohol is na bewering een van die suksesvolste alkoholprodukte met 'n lae kalorie-inhoud. Volgens Beam Suntory is die oorspronklike verkope van Skinnygirl Margarita hoër as verlede jaar.

Maar sy het nie daar gestop nie. Dit is immers dieselfde vrou wat eenkeer aan FORBES gesê het: "Wat is die punt om op TV te wees as u nie iets het om te verkoop nie?"

So, verkoop sy. In die ooreenkoms met Beam het Frankel slim onderhandel om die regte op die handelsnaam "Skinnygirl" te behou ('n noemenswaardige kykers van die mees onlangse seisoen van Regte huisvroue van New York sou weet sy is baie beskermend teenoor). Dit beteken dat sy die kragtige handelsnaam kan gebruik om ander produkte te bemark.

'Dit sou wonderlik wees vir Beam om Skinnygirl -bril as 'n aanvulling op die skemerkelkie te verkoop,' het sy aan FORBES gesê. 'Maar hulle kan nie. Net ek kan. ”

Galery: America's Top-Earning Reality Stars 2016

Tot dusver is die naam verleen aan granola bars, middagete, snoepgoed, shapewear en meer, en sommige van hierdie produkte is landwyd beskikbaar by winkels soos CVS en Walmart. Sy kies haar lisensieooreenkomste op grond van wat sy self sou wou koop.

'Dit is belangrik om u boodskap te ken, u kliënt te identifiseer en 'n duidelike begrip te hê van hoe u hulle kan voorsien wat hulle nodig het,' sê sy. ' het 'n idee van wat vroue wil hê. "

In elk van hierdie transaksies kry Frankel 'n klein persentasie van die verkope as 'n tantième. Alhoewel hierdie produkte nie soos die oorspronklike drank van die rakke af vlieg nie, kry sy waarskynlik 'n tekenfooi en 'n minimum waarborg vir elke transaksie.

'Sy het regtig 'n handelsmerk geskep', sê die lisensie -kenner Michael Stone, die medestigter van Beanstalk.

Alhoewel alkohol die grootste deel van haar verdienste uitmaak, versterk hierdie produkte dit. So ook haar salaris van Bravo (wat nie deur die netwerk of deur Frankel bevestig sou word nie, maar volgens FORBES ongeveer $ 1 miljoen is), haar optredes, haar kortstondige podcast, die televisiereeks Food Porn, wat sy vervaardig het, en haar Instagram -advertensies. Kenners skat dat sy tussen $ 10.000 en $ 30.000 per betaalde pos kan beveel danksy die baie betrokke fans wat sy onder haar meer as 1,1 miljoen volgelinge op die app tel.

Frankel, hier saam met die ander rolspelers van The Real Housewives of New York, is die enigste. [+] nie-Kardashian of Jenner om FORBES se lys te maak van werklikheidsterre wat die beste verdien. (Ilya S. Savenok/Getty Images)

Frankel is verreweg die enigste Bravo-lebrity wat met 'n voedselproduk uitgekom het, haar naam op 'n kledingstuk geplaas het of 'n Instagram-advertensie geplaas het. Die verskil is dat sy die enigste is wat regtig geld daaruit kan verdien. (Nene Leakes, wat 'n suksesvolle QVC-lyn het, is moontlik die uitsondering op die reël, maar sy is gediskwalifiseer uit die lys met die beste verdienste van die werklikheidsterre omdat sy nie 'n gewone rolverdeling was nie Die regte huisvroue van Atlanta gedurende ons puntetydperk van 1 Junie 2105 tot 1 Junie 2016).

Daar is 'n paar redes hiervoor, waarvan een die bogenoemde ooreenkoms met Beam is. Omdat sy haar Skinnygirl -alkoholonderneming besit, kan sy 'n beter ooreenkoms met hulle aangaan as die tipiese lisensie- of bemarkingsooreenkoms in terme van voortgesette uitbetalings.

Die ander huisvroue se aanbiedings is byna heeltemal lisensie -aanbiedings, soos Lisa Vanderpump se juweliersware -reeks of Vicki Gunvalson se parfuum. (Dit is belangrik om daarop te let dat hierdie verhaal verdienste bespreek, nie netto waarde nie. Terwyl die restaurantryk van Vanderpump of die versekeringsmaatskappy van Gunvalson byvoorbeeld baie geld werd is, lewer dit nie dieselfde wins as Frankel se besigheid nie.)

Ontwerp deur Nick DeSantis, personeel van Forbes

Vanweë sy betroubare reeks cocktails, het Frankel se handelsmerk ook meer waarde as dié van ander huisvroue as sy wel lisensie -transaksies maak. Hierdie reputasie maak dit makliker om hoër ondertekeningsfooie en minimum waarborg te beding, en dit beteken ook dat verbruikers meer geneig is om die produkte te vertrou.

'Sy loop ver voor die ander huisvroue uit. Hulle kom nie eens naby nie, 'sê Stone. 'Sy het 'n handelsmerk ontwikkel, die ander het nie regtig handelsmerke ontwikkel nie.

Tog het Frankel en haar Skinnygirl-handelsmerk 'n paar missies gehad-soos 'n gestaakte velsorgreeks-net soos baie van die ander huisvroue (aanhangers kan terugdink aan Real Housewives van New York's Sonja Morgan se broodrooster oonde of Atlanta ' s Kim Zolciak se pruiklyn).

Maar mislukte realiteitsstermerke is niks nuuts nie: kyk na die verkiesde president Donald Trump. Terug in syne Leerling dae-Trump-wat in 2004 vir die eerste keer op FORBES Celebrity 100 was as 'n werklikheidster-het 'n aantal mislukte produkte gehad wat sy naam dra, waaronder Trump Steaks, Trump Vodka en Trump Magazine , onder andere .

In die geval van Frankel beteken 'n mislukte lisensieooreenkoms ten minste nie geldspel nie. Solank daar nog drama is Die regte huisvroue van New York, sy (en die kykers) sal 'n drankie nodig hê.


Skinnygirl, Fat Wallet: Hoe verdien Bethenny Frankel meer as enige ander regte huisvrou

In 2011 pryk Bethenny Frankel op die voorblad van FORBES se jaarlikse Celebrity 100 -uitgawe. Destyds het Frankel 'n hoofrol in haar eie reeks oor Bravo gespeel, pas haar derde topverkoper-boek gepubliseer en onlangs haar Skinnygirl-drankmaatskappy aan Beam Global (nou Beam Suntory) verkoop vir 'n gerapporteerde $ 100 miljoen.

Die Huisvrou was destyds verreweg die werklikheidster wat die hoogste verdien het, en sy was ook een van die bekendes van die jaar met die hoogste besoldiging, met 'n verdienste van $ 55 miljoen.

Bethenny Frankel het verlede jaar $ 8.5 miljoen verdien danksy haar winsgewende Skinnygirl -handelsmerk. (Evan. [+] Agostini/Invision/AP)

Sy sal waarskynlik nooit in een jaar soveel kontant opdoen as in 2011 nie, maar sy is steeds een van die werklikste televisie-sterre wat die beste verdien: Frankel, wat vanjaar teruggekeer het na Die regte huisvroue van New York -het $ 8,5 miljoen gemaak tussen 1 Junie 2015 en 1 Junie 2016. Dit maak haar sesde bes betaalde werklikheidster in 2016 en die enigste regte huisvrou (en persoon sonder die van Kardashian of Jenner) wat ons lys kan haal.

Maar as sy haar Skinnygirl -drank vyf jaar gelede verkoop het, hoe verdien sy dan soveel meer kontant as haar mede -Bravo Huisvroue, wat volgens FORBES elk minder as $ 5 miljoen (en in die meeste gevalle, baie minder) per jaar verdien?

Dit blyk dat lae-kalorie margaritas dalk net die geskenk is wat aanhou gee. In plaas daarvan om die aankoop van Skinnygirl as 'n enkelbedrag van maklike geld te aanvaar, het Frankel besluit om op die onderneming te wed en steeds uitbetalings te kry as Skinnygirl -alkoholprodukte goed verkoop.

Die selfgemaakte Frankel (sy onthou dat sy gebroke was en “twee maaltye per dag kartondose rys geëet het”) is besig om iets te doen as sy haarself ’n goeie sakevrou noem, want die besluit het vrugte afgewerp. Skinnygirl-alkohol is na bewering een van die suksesvolste alkoholprodukte met 'n lae kalorie-inhoud. Volgens Beam Suntory is die oorspronklike verkope van Skinnygirl Margarita hoër as verlede jaar.

Maar sy het nie daar gestop nie. Dit is immers dieselfde vrou wat eenkeer aan FORBES gesê het: "Wat is die punt om op TV te wees as u nie iets het om te verkoop nie?"

So, verkoop sy. In die ooreenkoms met Beam het Frankel slim onderhandel om die regte op die handelsnaam "Skinnygirl" te behou ('n bekende kykers van die mees onlangse seisoen van Regte huisvroue van New York sou weet sy is baie beskermend teenoor). Dit beteken dat sy die kragtige handelsnaam kan gebruik om ander produkte te bemark.

'Dit sou wonderlik wees vir Beam om Skinnygirl -bril as 'n aanvulling op die skemerkelkie te verkoop,' het sy aan FORBES gesê. 'Maar hulle kan nie. Net ek kan. ”

Galery: America's Top-Earning Reality Stars 2016

Tot dusver is die naam verleen aan granola bars, middagete, snoepgoed, shapewear en meer, en sommige van hierdie produkte is landwyd beskikbaar by winkels soos CVS en Walmart. Sy kies haar lisensieooreenkomste op grond van wat sy self sou wou koop.

'Dit is belangrik om u boodskap te ken, u kliënt te identifiseer en 'n duidelike begrip te hê van hoe u hulle kan voorsien wat hulle nodig het,' sê sy. ' het 'n idee van wat vroue wil hê. "

In elk van hierdie transaksies kry Frankel 'n klein persentasie van die verkope as 'n tantième. Alhoewel hierdie produkte nie soos die oorspronklike drank van die rakke af vlieg nie, kry sy waarskynlik 'n tekenfooi en 'n minimum waarborg vir elke transaksie.

'Sy het regtig 'n handelsmerk geskep', sê die lisensie -kenner Michael Stone, die medestigter van Beanstalk.

Alhoewel alkohol die grootste deel van haar verdienste uitmaak, versterk hierdie produkte dit. So ook haar salaris van Bravo (wat nie deur die netwerk of deur Frankel bevestig sou word nie, maar volgens FORBES ongeveer $ 1 miljoen is), haar optredes, haar kortstondige podcast, die televisiereeks Food Porn, wat sy vervaardig het, en haar Instagram -advertensies. Kenners skat dat sy tussen $ 10.000 en $ 30.000 per betaalde pos kan beveel danksy die baie betrokke fans wat sy onder haar meer as 1,1 miljoen volgelinge op die app tel.

Frankel, hier saam met die ander rolspelers van The Real Housewives of New York, is die enigste. [+] nie-Kardashian of Jenner om FORBES se lys te maak van werklikheidsterre wat die beste verdien. (Ilya S. Savenok/Getty Images)

Frankel is verreweg die enigste Bravo-lebrity wat met 'n voedselproduk uitgekom het, haar naam op 'n kledingstuk geplaas het of 'n Instagram-advertensie geplaas het. Die verskil is dat sy die enigste is wat regtig geld daaruit kan verdien. (Nene Leakes, wat 'n suksesvolle QVC-lyn het, is moontlik die uitsondering op die reël, maar sy is gediskwalifiseer uit die lys van werklikste sterre met die hoogste verdienste omdat sy nie 'n gewone rolverdeling was nie Die regte huisvroue van Atlanta gedurende ons puntetydperk van 1 Junie 2105 tot 1 Junie 2016).

Daar is 'n paar redes hiervoor, waarvan een die bogenoemde ooreenkoms met Beam is. Omdat sy haar Skinnygirl -alkoholonderneming besit, kan sy 'n beter ooreenkoms met hulle aangaan as die tipiese lisensie- of bemarkingsooreenkoms in terme van voortgesette uitbetalings.

Die ander huisvroue se transaksies is byna heeltemal lisensie -aanbiedings, soos Lisa Vanderpump se juweliersware -reeks of Vicki Gunvalson se parfuum. (Dit is belangrik om daarop te let dat hierdie verhaal verdienste bespreek, nie netto waarde nie. Terwyl die restaurantryk van Vanderpump of die versekeringsmaatskappy van Gunvalson byvoorbeeld baie geld werd is, lewer dit nie dieselfde wins as Frankel se besigheid nie.)

Ontwerp deur Nick DeSantis, personeel van Forbes

Vanweë die betroubare reeks cocktails, het Frankel se handelsmerk ook meer waarde as dié van ander huisvroue as sy wel lisensie -transaksies maak. Hierdie reputasie maak dit makliker om hoër ondertekeningsfooie en minimum waarborg te beding, en dit beteken ook dat verbruikers meer geneig is om die produkte te vertrou.

'Sy loop ver voor die ander huisvroue uit. Hulle kom nie eens naby nie, 'sê Stone. 'Sy het 'n handelsmerk ontwikkel, die ander het nie regtig handelsmerke ontwikkel nie.

Tog het Frankel en haar Skinnygirl-handelsmerk 'n paar missies gehad-soos 'n beëindigde velsorglyn-net soos baie van die ander huisvroue (aanhangers kan terugdink aan Real Housewives van New York's Sonja Morgan se broodrooster oonde of Atlanta ' s Kim Zolciak se pruiklyn).

Maar mislukte realiteitsstermerke is niks nuuts nie: kyk na die verkiesde president Donald Trump. Terug in syne Leerling dae-Trump-wat in 2004 vir die eerste keer op FORBES Celebrity 100 was as 'n werklikheidster-het 'n aantal mislukte produkte gehad wat sy naam dra, waaronder Trump Steaks, Trump Vodka en Trump Magazine , onder andere .

In die geval van Frankel beteken 'n mislukte lisensieooreenkoms ten minste nie geldspel nie. Solank daar nog drama is Die regte huisvroue van New York, sy (en die kykers) sal 'n drankie nodig hê.


Skinnygirl, Fat Wallet: Hoe verdien Bethenny Frankel meer as enige ander regte huisvrou

In 2011 pryk Bethenny Frankel op die voorblad van die FORBES -tydskrif se jaarlikse Celebrity 100 -uitgawe. Destyds het Frankel 'n hoofrol in haar eie reeks oor Bravo gespeel, pas haar derde topverkoper-boek gepubliseer en onlangs haar Skinnygirl-drankmaatskappy aan Beam Global (nou Beam Suntory) verkoop vir 'n gerapporteerde $ 100 miljoen.

Die Huisvrou was destyds verreweg die werklikheidster wat die hoogste verdien het, en sy was ook een van die bekendes van die jaar met die hoogste besoldiging, met 'n verdienste van $ 55 miljoen.

Bethenny Frankel het verlede jaar $ 8.5 miljoen verdien danksy haar winsgewende Skinnygirl -handelsmerk. (Evan. [+] Agostini/Invision/AP)

Sy sal waarskynlik nooit in een jaar soveel kontant opdok as in 2011 nie, maar sy is steeds een van die werklikste televisiesters wat die beste verdien: Frankel, wat vanjaar teruggekeer het na Die regte huisvroue van New York -het $ 8,5 miljoen gemaak tussen 1 Junie 2015 en 1 Junie 2016. Dit maak haar sesde hoogste betaalde werklikheidster van 2016 en die enigste regte huisvrou (en persoon sonder die van Kardashian of Jenner) wat ons lys kan haal.

Maar as sy haar Skinnygirl -drank vyf jaar gelede verkoop het, hoe verdien sy dan soveel meer kontant as haar mede -Bravo Huisvroue, wat volgens FORBES elk minder as $ 5 miljoen (en in die meeste gevalle, baie minder) per jaar verdien?

Dit blyk dat lae-kalorie margaritas dalk net die geskenk is wat aanhou gee. In plaas daarvan om die aankoop van Skinnygirl as 'n enkelbedrag van maklike geld te aanvaar, het Frankel besluit om op die onderneming te wed en steeds uitbetalings te kry as Skinnygirl -alkoholprodukte goed verkoop.

Die selfgemaakte Frankel (sy onthou dat sy gebroke was en “twee maaltye per dag kartondose rys geëet het”) is besig om iets te doen as sy haarself ’n goeie sakevrou noem, want die besluit het vrugte afgewerp. Skinnygirl-alkohol is na bewering een van die suksesvolste alkoholprodukte met 'n lae kalorie-inhoud. Volgens Beam Suntory is die oorspronklike verkope van Skinnygirl Margarita hoër as verlede jaar.

Maar sy het nie daar gestop nie. Dit is immers dieselfde vrou wat eenkeer aan FORBES gesê het: "Wat is die punt om op TV te wees as u nie iets het om te verkoop nie?"

So, verkoop sy. In die ooreenkoms met Beam het Frankel slim onderhandel om die regte op die handelsnaam "Skinnygirl" te behou ('n noemenswaardige kykers van die mees onlangse seisoen van Regte huisvroue van New York sou weet dat sy baie beskermend is teenoor). Dit beteken dat sy die kragtige handelsnaam kan gebruik om ander produkte te bemark.

'Dit sou wonderlik wees vir Beam om Skinnygirl -bril as 'n aanvulling op die skemerkelkie te verkoop,' het sy aan FORBES gesê. 'Maar hulle kan nie. Net ek kan. ”

Galery: America's Top-Earning Reality Stars 2016

Tot dusver is die naam verleen aan granola bars, middagete, snoepgoed, shapewear en meer, en sommige van hierdie produkte is landwyd beskikbaar by winkels soos CVS en Walmart. Sy kies haar lisensieooreenkomste op grond van wat sy self sou wou koop.

'Dit is belangrik om u boodskap te ken, u kliënt te identifiseer en 'n duidelike begrip te hê van hoe u hulle kan voorsien wat hulle nodig het,' sê sy. ' het 'n idee van wat vroue wil hê. "

In elk van hierdie transaksies kry Frankel 'n klein persentasie van die verkope as 'n tantième. Alhoewel hierdie produkte nie soos die oorspronklike drank van die rakke af vlieg nie, kry sy waarskynlik 'n tekenfooi en 'n minimum waarborg vir elke transaksie.

'Sy het regtig 'n handelsmerk geskep', sê die lisensie -kenner Michael Stone, die medestigter van Beanstalk.

Alhoewel alkohol die grootste deel van haar verdienste uitmaak, versterk hierdie produkte dit. So ook haar salaris van Bravo (wat nie deur die netwerk of deur Frankel bevestig sou word nie, maar die skatting van FORBES is noord van $ 1 miljoen), haar optredes, haar kortstondige podcast, die televisiereeks Food Porn, wat sy vervaardig het, en haar Instagram -advertensies. Kenners skat dat sy tussen $ 10 000 en $ 30 000 per betaalde pos kan beveel danksy die baie betrokke fans wat sy onder haar meer as 1,1 miljoen volgelinge op die app tel.

Frankel, hier saam met die ander rolspelers van The Real Housewives of New York, is die enigste. [+] nie-Kardashian of Jenner om FORBES se lys te maak van werklikheidsterre wat die beste verdien. (Ilya S. Savenok/Getty Images)

Frankel is verreweg die enigste Bravo-lebrity wat met 'n voedselproduk uitgekom het, haar naam op 'n kledingstuk geplaas het of 'n Instagram-advertensie geplaas het. Die verskil is dat sy die enigste is wat regtig geld daaruit kan verdien. (Nene Leakes, wat 'n suksesvolle QVC-lyn het, is moontlik die uitsondering op die reël, maar sy is gediskwalifiseer uit die lys van werklikste sterre met die hoogste verdienste omdat sy nie 'n gewone rolverdeling was nie Die regte huisvroue van Atlanta gedurende ons puntetydperk van 1 Junie 2105 tot 1 Junie 2016).

Daar is 'n paar redes hiervoor, waarvan een die bogenoemde ooreenkoms met Beam is. Omdat sy haar Skinnygirl -alkoholonderneming besit, kan sy 'n beter ooreenkoms met hulle aangaan as die tipiese lisensie- of bemarkingsooreenkoms in terme van voortgesette uitbetalings.

Die ander huisvroue se transaksies is byna heeltemal lisensie -aanbiedings, soos Lisa Vanderpump se juweliersware -reeks of Vicki Gunvalson se parfuum. (Dit is belangrik om daarop te let dat hierdie verhaal verdienste bespreek, nie netto waarde nie. Terwyl die restaurantryk van Vanderpump of die versekeringsmaatskappy van Gunvalson byvoorbeeld baie geld werd is, lewer dit nie dieselfde wins as Frankel se besigheid nie.)

Ontwerp deur Nick DeSantis, personeel van Forbes

Vanweë die betroubare reeks cocktails, het Frankel se handelsmerk ook meer waarde as dié van ander huisvroue as sy wel lisensie -transaksies maak. Hierdie reputasie maak dit makliker om hoër ondertekeningsfooie en minimum waarborg te beding, en dit beteken ook dat verbruikers meer geneig is om die produkte te vertrou.

'Sy loop ver voor die ander huisvroue uit. Hulle kom nie eens naby nie, 'sê Stone. 'Sy het 'n handelsmerk ontwikkel, die ander het nie regtig handelsmerke ontwikkel nie.

Tog het Frankel en haar Skinnygirl-handelsmerk 'n paar missies gehad-soos 'n gestaakte velsorgreeks-net soos baie van die ander huisvroue (aanhangers kan terugdink aan Real Housewives van New York's Sonja Morgan se broodrooster oonde of Atlanta ' s Kim Zolciak se pruiklyn).

Maar mislukte realiteitsstermerke is niks nuuts nie: kyk na die verkiesde president Donald Trump. Terug in syne Leerling dae-Trump-wat in 2004 vir die eerste keer op FORBES Celebrity 100 was as 'n werklikheidster-het 'n aantal mislukte produkte gehad wat sy naam dra, waaronder Trump Steaks, Trump Vodka en Trump Magazine , onder andere .

In Frankel se geval beteken 'n mislukte lisensiëringstransaksie nie geldspel nie, ten minste. Solank daar nog drama is Die regte huisvroue van New York, sy (en die kykers) sal 'n drankie nodig hê.


Skinnygirl, Fat Wallet: Hoe verdien Bethenny Frankel meer as enige ander regte huisvrou

In 2011 pryk Bethenny Frankel op die voorblad van FORBES se jaarlikse Celebrity 100 -uitgawe. Destyds het Frankel 'n hoofrol in haar eie reeks oor Bravo gespeel, pas haar derde topverkoper-boek gepubliseer en onlangs haar Skinnygirl-drankmaatskappy aan Beam Global (nou Beam Suntory) verkoop vir 'n gerapporteerde $ 100 miljoen.

Die Huisvrou was destyds verreweg die werklikheidster wat die meeste verdien het, en sy was ook een van die bekendes van die jaar met die hoogste besoldiging, met 'n verdienste van $ 55 miljoen.

Bethenny Frankel het verlede jaar $ 8.5 miljoen verdien danksy haar winsgewende Skinnygirl -handelsmerk. (Evan. [+] Agostini/Invision/AP)

Sy sal waarskynlik nooit in een jaar soveel kontant inhaal as in 2011 nie, maar sy is steeds een van die werklikste televisiesters wat die meeste verdien het: Frankel, wat vanjaar teruggekeer het na Die regte huisvroue van New York -het $ 8,5 miljoen gemaak tussen 1 Junie 2015 en 1 Junie 2016. Dit maak haar sesde hoogste betaalde werklikheidster van 2016 en die enigste regte huisvrou (en persoon sonder die van Kardashian of Jenner) wat ons lys kan haal.

Maar as sy haar Skinnygirl -drank vyf jaar gelede verkoop het, hoe verdien sy dan soveel meer kontant as haar mede -Bravo Huisvroue, wat volgens FORBES elk minder as $ 5 miljoen (en in die meeste gevalle, baie minder) per jaar verdien?

Dit blyk dat lae-kalorie margaritas dalk net die geskenk is wat aanhou gee. In plaas daarvan om die aankoop van Skinnygirl as 'n enkelbedrag van maklike geld te aanvaar, het Frankel besluit om op die onderneming te wed en steeds uitbetalings te kry as Skinnygirl -alkoholprodukte goed verkoop.

Die selfgemaakte Frankel (sy onthou dat sy gebroke was en “twee maaltye per dag kartondose rys geëet het”) is besig om iets op te doen as sy haarself ’n goeie sakevrou noem, want die besluit het vrugte afgewerp. Skinnygirl-alkohol is na bewering een van die suksesvolste alkoholprodukte met 'n lae kalorie-inhoud. Volgens Beam Suntory is die oorspronklike verkope van Skinnygirl Margarita hoër as verlede jaar.

Maar sy het nie daar gestop nie. Dit is immers dieselfde vrou wat eenkeer aan FORBES gesê het: "Wat is die punt om op TV te wees as u nie iets het om te verkoop nie?"

So, verkoop sy. In die ooreenkoms met Beam het Frankel slim onderhandel om die regte op die handelsnaam "Skinnygirl" te behou ('n bekende kykers van die mees onlangse seisoen van Regte huisvroue van New York sou weet dat sy baie beskermend is teenoor). Dit beteken dat sy die kragtige handelsnaam kan gebruik om ander produkte te bemark.

'Dit sal wonderlik wees vir Beam om Skinnygirl -bril as 'n aanvulling op die skemerkelkie te verkoop,' het sy aan FORBES gesê. 'Maar hulle kan nie. Net ek kan. ”

Galery: America's Top-Earning Reality Stars 2016

So far, the name has been lent to granola bars, lunch meats, candies, shapewear and more, with some of these products available nationwide at stores like CVS and Walmart. She chooses her licensing deals based on what she, herself, would want to buy.

“It is important to know your message, identify your customer, and have a clear understanding of how to provide them what they need," she says. "As a woman that sits in the bullseye of the demographic we reach, I feel like I have a sense of what women want."

In each of these deals, Frankel gets a small percentage of sales as a royalty rate. While these products may not fly off the shelves like her original beverages, she likely gets both a signing fee and minimum guarantee for each deal.

“She really has created a brand,” says licensing expert Michael Stone, the cofounder of Beanstalk.

While alcohol makes up the largest part of her earnings, these products bolster it. So does her salary from Bravo (which neither the network nor Frankel would confirm, but FORBES estimates is north of $1 million), her appearances, her short-lived podcast, the television series Food Porn, which she produced, and her Instagram ads. Experts estimate she can command between $10,000 and $30,000 per paid post thanks to the highly-engaged fans she counts among her over 1.1 million followers on the app.

Frankel, seen here with the other cast members of The Real Housewives of New York, is the only . [+] non-Kardashian or Jenner to make FORBES' list of top-earning reality stars. (Ilya S. Savenok/Getty Images)

Frankel is far from the only Bravo-lebrity to come out with a food product, put her name on an article of clothing or post an Instagram ad. The difference is that she is the only one to make any real money off it. (Nene Leakes, who has a successful QVC line, may be the exception to that rule, but she was disqualified from the list of top-earning reality stars because she was not a regular cast member of The Real Housewives of Atlanta during our scoring period of June 1, 2105 to June 1, 2016).

There are a few reasons for this, one being the aforementioned deal with Beam. Because she owned her Skinnygirl alcohol company, she could cut a better deal with them than the typical licensing or marketing deal in terms of continued payouts.

The other Housewives’ deals are almost entirely licensing ones, such as Lisa Vanderpump’s jewelry line or Vicki Gunvalson’s perfume . (It is important to note that this story discusses earnings, not net-worth. While Vanderpump's restaurant empire or Gunvalson's insurance company, for example, may be worth quite a bit of money, they do not provide the same profit as Frankel's business.)

Design by Nick DeSantis, Forbes staff

Also, because of its reputable line of cocktails, Frankel’s brand has more value than those of other Housewives when she does make licensing deals. This reputation makes it easier to negotiate higher signing fees and minimum guarantee, and it also means consumers are more likely to trust the products.

“She is way out ahead of the other Housewives. They don’t even come close,” Stone says. “She has developed a brand the others have not really developed brands.

Still, Frankel and her Skinnygirl brand have had some misses--such as a discontinued skin care line--as have many of the other Housewives (fans can think back to Real Housewives of New York’s Sonja Morgan’s toaster ovens or Atlanta’ s Kim Zolciak’s wig line).

But failed reality star brands are nothing new: Take a look at President-elect Donald Trump. Back in his Apprentice days, Trump--who was on FORBES’ Celebrity 100 for the first time in 2004 as a reality star--had a number of failed products bearing his name, including Trump Steaks , Trump Vodka and Trump Magazine , among others .

In Frankel’s case, at least, a failed licensing deal does not mean game over, money-wise. As long as there remains drama on The Real Housewives of New York, she (and the viewers ) will need a drink .


Skinnygirl, Fat Wallet: How Bethenny Frankel Earns More Than Any Other Real Housewife

In 2011, Bethenny Frankel graced the cover of FORBES magazine’s annual Celebrity 100 issue. At the time, Frankel starred in her own series on Bravo, had just published her third best-selling book and had recently sold her Skinnygirl liquor company to Beam Global (now Beam Suntory) for a reported $100 million.

The Housewife was by far the highest-earning reality star at the time, and she was also one of the top-paid celebrities of the year, with earnings of $55 million.

Bethenny Frankel earned $8.5 million last year thanks to her lucrative Skinnygirl brand. ( Evan . [+] Agostini/Invision/AP)

She will likely never rake in as much cash in one year as she did in 2011, but she is still one of the top-earning reality television stars: This year, Frankel—who returned to The Real Housewives of New York —made $8.5 million between June 1, 2015 and June 1, 2016. That makes her 2016’s sixth highest-paid reality star and the only real housewife (and person without the last name Kardashian or Jenner) to make our list.

But if she sold her Skinnygirl liquor five years ago, how is she so making so much more cash than her fellow Bravo Housewives, who FORBES estimates each make under $5 million (and in most cases, much less) a year?

It turns out that low-calorie margaritas may just be the gift that keeps on giving. Rather than accept the purchase of Skinnygirl as a lump sum of easy money, Frankel decided to bet on the business and continues to get payouts if Skinnygirl alcohol products sell well.

The self-made Frankel (she remembers being broke and “eating cartons of takeout rice two meals a day”) is onto something when she calls herself a good businesswoman, because that decision has paid off. Skinnygirl alcohol is reportedly one of the most successful reduced-calorie alcohol products. The original Skinnygirl Margarita's sales are up versus last year, according to Beam Suntory.

But she didn’t stop there. After all, this is the same woman who once told FORBES , “What’s the point of being on TV if you don’t have something to sell?”

So, sell she does. In the deal with Beam, Frankel smartly negotiated to keep the rights to the brand name “Skinnygirl” (a moniker viewers of the most recent season of Real Housewives of New York would know she is very protective of). This means she can use the powerful brand name to market other products.

“It would be great for Beam to sell Skinnygirl shot glasses as a complement to the cocktail,” she told FORBES . “But they can’t. Only I can.”

Gallery: America's Top-Earning Reality Stars 2016

So far, the name has been lent to granola bars, lunch meats, candies, shapewear and more, with some of these products available nationwide at stores like CVS and Walmart. She chooses her licensing deals based on what she, herself, would want to buy.

“It is important to know your message, identify your customer, and have a clear understanding of how to provide them what they need," she says. "As a woman that sits in the bullseye of the demographic we reach, I feel like I have a sense of what women want."

In each of these deals, Frankel gets a small percentage of sales as a royalty rate. While these products may not fly off the shelves like her original beverages, she likely gets both a signing fee and minimum guarantee for each deal.

“She really has created a brand,” says licensing expert Michael Stone, the cofounder of Beanstalk.

While alcohol makes up the largest part of her earnings, these products bolster it. So does her salary from Bravo (which neither the network nor Frankel would confirm, but FORBES estimates is north of $1 million), her appearances, her short-lived podcast, the television series Food Porn, which she produced, and her Instagram ads. Experts estimate she can command between $10,000 and $30,000 per paid post thanks to the highly-engaged fans she counts among her over 1.1 million followers on the app.

Frankel, seen here with the other cast members of The Real Housewives of New York, is the only . [+] non-Kardashian or Jenner to make FORBES' list of top-earning reality stars. (Ilya S. Savenok/Getty Images)

Frankel is far from the only Bravo-lebrity to come out with a food product, put her name on an article of clothing or post an Instagram ad. The difference is that she is the only one to make any real money off it. (Nene Leakes, who has a successful QVC line, may be the exception to that rule, but she was disqualified from the list of top-earning reality stars because she was not a regular cast member of The Real Housewives of Atlanta during our scoring period of June 1, 2105 to June 1, 2016).

There are a few reasons for this, one being the aforementioned deal with Beam. Because she owned her Skinnygirl alcohol company, she could cut a better deal with them than the typical licensing or marketing deal in terms of continued payouts.

The other Housewives’ deals are almost entirely licensing ones, such as Lisa Vanderpump’s jewelry line or Vicki Gunvalson’s perfume . (It is important to note that this story discusses earnings, not net-worth. While Vanderpump's restaurant empire or Gunvalson's insurance company, for example, may be worth quite a bit of money, they do not provide the same profit as Frankel's business.)

Design by Nick DeSantis, Forbes staff

Also, because of its reputable line of cocktails, Frankel’s brand has more value than those of other Housewives when she does make licensing deals. This reputation makes it easier to negotiate higher signing fees and minimum guarantee, and it also means consumers are more likely to trust the products.

“She is way out ahead of the other Housewives. They don’t even come close,” Stone says. “She has developed a brand the others have not really developed brands.

Still, Frankel and her Skinnygirl brand have had some misses--such as a discontinued skin care line--as have many of the other Housewives (fans can think back to Real Housewives of New York’s Sonja Morgan’s toaster ovens or Atlanta’ s Kim Zolciak’s wig line).

But failed reality star brands are nothing new: Take a look at President-elect Donald Trump. Back in his Apprentice days, Trump--who was on FORBES’ Celebrity 100 for the first time in 2004 as a reality star--had a number of failed products bearing his name, including Trump Steaks , Trump Vodka and Trump Magazine , among others .

In Frankel’s case, at least, a failed licensing deal does not mean game over, money-wise. As long as there remains drama on The Real Housewives of New York, she (and the viewers ) will need a drink .


Skinnygirl, Fat Wallet: How Bethenny Frankel Earns More Than Any Other Real Housewife

In 2011, Bethenny Frankel graced the cover of FORBES magazine’s annual Celebrity 100 issue. At the time, Frankel starred in her own series on Bravo, had just published her third best-selling book and had recently sold her Skinnygirl liquor company to Beam Global (now Beam Suntory) for a reported $100 million.

The Housewife was by far the highest-earning reality star at the time, and she was also one of the top-paid celebrities of the year, with earnings of $55 million.

Bethenny Frankel earned $8.5 million last year thanks to her lucrative Skinnygirl brand. ( Evan . [+] Agostini/Invision/AP)

She will likely never rake in as much cash in one year as she did in 2011, but she is still one of the top-earning reality television stars: This year, Frankel—who returned to The Real Housewives of New York —made $8.5 million between June 1, 2015 and June 1, 2016. That makes her 2016’s sixth highest-paid reality star and the only real housewife (and person without the last name Kardashian or Jenner) to make our list.

But if she sold her Skinnygirl liquor five years ago, how is she so making so much more cash than her fellow Bravo Housewives, who FORBES estimates each make under $5 million (and in most cases, much less) a year?

It turns out that low-calorie margaritas may just be the gift that keeps on giving. Rather than accept the purchase of Skinnygirl as a lump sum of easy money, Frankel decided to bet on the business and continues to get payouts if Skinnygirl alcohol products sell well.

The self-made Frankel (she remembers being broke and “eating cartons of takeout rice two meals a day”) is onto something when she calls herself a good businesswoman, because that decision has paid off. Skinnygirl alcohol is reportedly one of the most successful reduced-calorie alcohol products. The original Skinnygirl Margarita's sales are up versus last year, according to Beam Suntory.

But she didn’t stop there. After all, this is the same woman who once told FORBES , “What’s the point of being on TV if you don’t have something to sell?”

So, sell she does. In the deal with Beam, Frankel smartly negotiated to keep the rights to the brand name “Skinnygirl” (a moniker viewers of the most recent season of Real Housewives of New York would know she is very protective of). This means she can use the powerful brand name to market other products.

“It would be great for Beam to sell Skinnygirl shot glasses as a complement to the cocktail,” she told FORBES . “But they can’t. Only I can.”

Gallery: America's Top-Earning Reality Stars 2016

So far, the name has been lent to granola bars, lunch meats, candies, shapewear and more, with some of these products available nationwide at stores like CVS and Walmart. She chooses her licensing deals based on what she, herself, would want to buy.

“It is important to know your message, identify your customer, and have a clear understanding of how to provide them what they need," she says. "As a woman that sits in the bullseye of the demographic we reach, I feel like I have a sense of what women want."

In each of these deals, Frankel gets a small percentage of sales as a royalty rate. While these products may not fly off the shelves like her original beverages, she likely gets both a signing fee and minimum guarantee for each deal.

“She really has created a brand,” says licensing expert Michael Stone, the cofounder of Beanstalk.

While alcohol makes up the largest part of her earnings, these products bolster it. So does her salary from Bravo (which neither the network nor Frankel would confirm, but FORBES estimates is north of $1 million), her appearances, her short-lived podcast, the television series Food Porn, which she produced, and her Instagram ads. Experts estimate she can command between $10,000 and $30,000 per paid post thanks to the highly-engaged fans she counts among her over 1.1 million followers on the app.

Frankel, seen here with the other cast members of The Real Housewives of New York, is the only . [+] non-Kardashian or Jenner to make FORBES' list of top-earning reality stars. (Ilya S. Savenok/Getty Images)

Frankel is far from the only Bravo-lebrity to come out with a food product, put her name on an article of clothing or post an Instagram ad. The difference is that she is the only one to make any real money off it. (Nene Leakes, who has a successful QVC line, may be the exception to that rule, but she was disqualified from the list of top-earning reality stars because she was not a regular cast member of The Real Housewives of Atlanta during our scoring period of June 1, 2105 to June 1, 2016).

There are a few reasons for this, one being the aforementioned deal with Beam. Because she owned her Skinnygirl alcohol company, she could cut a better deal with them than the typical licensing or marketing deal in terms of continued payouts.

The other Housewives’ deals are almost entirely licensing ones, such as Lisa Vanderpump’s jewelry line or Vicki Gunvalson’s perfume . (It is important to note that this story discusses earnings, not net-worth. While Vanderpump's restaurant empire or Gunvalson's insurance company, for example, may be worth quite a bit of money, they do not provide the same profit as Frankel's business.)

Design by Nick DeSantis, Forbes staff

Also, because of its reputable line of cocktails, Frankel’s brand has more value than those of other Housewives when she does make licensing deals. This reputation makes it easier to negotiate higher signing fees and minimum guarantee, and it also means consumers are more likely to trust the products.

“She is way out ahead of the other Housewives. They don’t even come close,” Stone says. “She has developed a brand the others have not really developed brands.

Still, Frankel and her Skinnygirl brand have had some misses--such as a discontinued skin care line--as have many of the other Housewives (fans can think back to Real Housewives of New York’s Sonja Morgan’s toaster ovens or Atlanta’ s Kim Zolciak’s wig line).

But failed reality star brands are nothing new: Take a look at President-elect Donald Trump. Back in his Apprentice days, Trump--who was on FORBES’ Celebrity 100 for the first time in 2004 as a reality star--had a number of failed products bearing his name, including Trump Steaks , Trump Vodka and Trump Magazine , among others .

In Frankel’s case, at least, a failed licensing deal does not mean game over, money-wise. As long as there remains drama on The Real Housewives of New York, she (and the viewers ) will need a drink .


Skinnygirl, Fat Wallet: How Bethenny Frankel Earns More Than Any Other Real Housewife

In 2011, Bethenny Frankel graced the cover of FORBES magazine’s annual Celebrity 100 issue. At the time, Frankel starred in her own series on Bravo, had just published her third best-selling book and had recently sold her Skinnygirl liquor company to Beam Global (now Beam Suntory) for a reported $100 million.

The Housewife was by far the highest-earning reality star at the time, and she was also one of the top-paid celebrities of the year, with earnings of $55 million.

Bethenny Frankel earned $8.5 million last year thanks to her lucrative Skinnygirl brand. ( Evan . [+] Agostini/Invision/AP)

She will likely never rake in as much cash in one year as she did in 2011, but she is still one of the top-earning reality television stars: This year, Frankel—who returned to The Real Housewives of New York —made $8.5 million between June 1, 2015 and June 1, 2016. That makes her 2016’s sixth highest-paid reality star and the only real housewife (and person without the last name Kardashian or Jenner) to make our list.

But if she sold her Skinnygirl liquor five years ago, how is she so making so much more cash than her fellow Bravo Housewives, who FORBES estimates each make under $5 million (and in most cases, much less) a year?

It turns out that low-calorie margaritas may just be the gift that keeps on giving. Rather than accept the purchase of Skinnygirl as a lump sum of easy money, Frankel decided to bet on the business and continues to get payouts if Skinnygirl alcohol products sell well.

The self-made Frankel (she remembers being broke and “eating cartons of takeout rice two meals a day”) is onto something when she calls herself a good businesswoman, because that decision has paid off. Skinnygirl alcohol is reportedly one of the most successful reduced-calorie alcohol products. The original Skinnygirl Margarita's sales are up versus last year, according to Beam Suntory.

But she didn’t stop there. After all, this is the same woman who once told FORBES , “What’s the point of being on TV if you don’t have something to sell?”

So, sell she does. In the deal with Beam, Frankel smartly negotiated to keep the rights to the brand name “Skinnygirl” (a moniker viewers of the most recent season of Real Housewives of New York would know she is very protective of). This means she can use the powerful brand name to market other products.

“It would be great for Beam to sell Skinnygirl shot glasses as a complement to the cocktail,” she told FORBES . “But they can’t. Only I can.”

Gallery: America's Top-Earning Reality Stars 2016

So far, the name has been lent to granola bars, lunch meats, candies, shapewear and more, with some of these products available nationwide at stores like CVS and Walmart. She chooses her licensing deals based on what she, herself, would want to buy.

“It is important to know your message, identify your customer, and have a clear understanding of how to provide them what they need," she says. "As a woman that sits in the bullseye of the demographic we reach, I feel like I have a sense of what women want."

In each of these deals, Frankel gets a small percentage of sales as a royalty rate. While these products may not fly off the shelves like her original beverages, she likely gets both a signing fee and minimum guarantee for each deal.

“She really has created a brand,” says licensing expert Michael Stone, the cofounder of Beanstalk.

While alcohol makes up the largest part of her earnings, these products bolster it. So does her salary from Bravo (which neither the network nor Frankel would confirm, but FORBES estimates is north of $1 million), her appearances, her short-lived podcast, the television series Food Porn, which she produced, and her Instagram ads. Experts estimate she can command between $10,000 and $30,000 per paid post thanks to the highly-engaged fans she counts among her over 1.1 million followers on the app.

Frankel, seen here with the other cast members of The Real Housewives of New York, is the only . [+] non-Kardashian or Jenner to make FORBES' list of top-earning reality stars. (Ilya S. Savenok/Getty Images)

Frankel is far from the only Bravo-lebrity to come out with a food product, put her name on an article of clothing or post an Instagram ad. The difference is that she is the only one to make any real money off it. (Nene Leakes, who has a successful QVC line, may be the exception to that rule, but she was disqualified from the list of top-earning reality stars because she was not a regular cast member of The Real Housewives of Atlanta during our scoring period of June 1, 2105 to June 1, 2016).

There are a few reasons for this, one being the aforementioned deal with Beam. Because she owned her Skinnygirl alcohol company, she could cut a better deal with them than the typical licensing or marketing deal in terms of continued payouts.

The other Housewives’ deals are almost entirely licensing ones, such as Lisa Vanderpump’s jewelry line or Vicki Gunvalson’s perfume . (It is important to note that this story discusses earnings, not net-worth. While Vanderpump's restaurant empire or Gunvalson's insurance company, for example, may be worth quite a bit of money, they do not provide the same profit as Frankel's business.)

Design by Nick DeSantis, Forbes staff

Also, because of its reputable line of cocktails, Frankel’s brand has more value than those of other Housewives when she does make licensing deals. This reputation makes it easier to negotiate higher signing fees and minimum guarantee, and it also means consumers are more likely to trust the products.

“She is way out ahead of the other Housewives. They don’t even come close,” Stone says. “She has developed a brand the others have not really developed brands.

Still, Frankel and her Skinnygirl brand have had some misses--such as a discontinued skin care line--as have many of the other Housewives (fans can think back to Real Housewives of New York’s Sonja Morgan’s toaster ovens or Atlanta’ s Kim Zolciak’s wig line).

But failed reality star brands are nothing new: Take a look at President-elect Donald Trump. Back in his Apprentice days, Trump--who was on FORBES’ Celebrity 100 for the first time in 2004 as a reality star--had a number of failed products bearing his name, including Trump Steaks , Trump Vodka and Trump Magazine , among others .

In Frankel’s case, at least, a failed licensing deal does not mean game over, money-wise. As long as there remains drama on The Real Housewives of New York, she (and the viewers ) will need a drink .


Skinnygirl, Fat Wallet: How Bethenny Frankel Earns More Than Any Other Real Housewife

In 2011, Bethenny Frankel graced the cover of FORBES magazine’s annual Celebrity 100 issue. At the time, Frankel starred in her own series on Bravo, had just published her third best-selling book and had recently sold her Skinnygirl liquor company to Beam Global (now Beam Suntory) for a reported $100 million.

The Housewife was by far the highest-earning reality star at the time, and she was also one of the top-paid celebrities of the year, with earnings of $55 million.

Bethenny Frankel earned $8.5 million last year thanks to her lucrative Skinnygirl brand. ( Evan . [+] Agostini/Invision/AP)

She will likely never rake in as much cash in one year as she did in 2011, but she is still one of the top-earning reality television stars: This year, Frankel—who returned to The Real Housewives of New York —made $8.5 million between June 1, 2015 and June 1, 2016. That makes her 2016’s sixth highest-paid reality star and the only real housewife (and person without the last name Kardashian or Jenner) to make our list.

But if she sold her Skinnygirl liquor five years ago, how is she so making so much more cash than her fellow Bravo Housewives, who FORBES estimates each make under $5 million (and in most cases, much less) a year?

It turns out that low-calorie margaritas may just be the gift that keeps on giving. Rather than accept the purchase of Skinnygirl as a lump sum of easy money, Frankel decided to bet on the business and continues to get payouts if Skinnygirl alcohol products sell well.

The self-made Frankel (she remembers being broke and “eating cartons of takeout rice two meals a day”) is onto something when she calls herself a good businesswoman, because that decision has paid off. Skinnygirl alcohol is reportedly one of the most successful reduced-calorie alcohol products. The original Skinnygirl Margarita's sales are up versus last year, according to Beam Suntory.

But she didn’t stop there. After all, this is the same woman who once told FORBES , “What’s the point of being on TV if you don’t have something to sell?”

So, sell she does. In the deal with Beam, Frankel smartly negotiated to keep the rights to the brand name “Skinnygirl” (a moniker viewers of the most recent season of Real Housewives of New York would know she is very protective of). This means she can use the powerful brand name to market other products.

“It would be great for Beam to sell Skinnygirl shot glasses as a complement to the cocktail,” she told FORBES . “But they can’t. Only I can.”

Gallery: America's Top-Earning Reality Stars 2016

So far, the name has been lent to granola bars, lunch meats, candies, shapewear and more, with some of these products available nationwide at stores like CVS and Walmart. She chooses her licensing deals based on what she, herself, would want to buy.

“It is important to know your message, identify your customer, and have a clear understanding of how to provide them what they need," she says. "As a woman that sits in the bullseye of the demographic we reach, I feel like I have a sense of what women want."

In each of these deals, Frankel gets a small percentage of sales as a royalty rate. While these products may not fly off the shelves like her original beverages, she likely gets both a signing fee and minimum guarantee for each deal.

“She really has created a brand,” says licensing expert Michael Stone, the cofounder of Beanstalk.

While alcohol makes up the largest part of her earnings, these products bolster it. So does her salary from Bravo (which neither the network nor Frankel would confirm, but FORBES estimates is north of $1 million), her appearances, her short-lived podcast, the television series Food Porn, which she produced, and her Instagram ads. Experts estimate she can command between $10,000 and $30,000 per paid post thanks to the highly-engaged fans she counts among her over 1.1 million followers on the app.

Frankel, seen here with the other cast members of The Real Housewives of New York, is the only . [+] non-Kardashian or Jenner to make FORBES' list of top-earning reality stars. (Ilya S. Savenok/Getty Images)

Frankel is far from the only Bravo-lebrity to come out with a food product, put her name on an article of clothing or post an Instagram ad. The difference is that she is the only one to make any real money off it. (Nene Leakes, who has a successful QVC line, may be the exception to that rule, but she was disqualified from the list of top-earning reality stars because she was not a regular cast member of The Real Housewives of Atlanta during our scoring period of June 1, 2105 to June 1, 2016).

There are a few reasons for this, one being the aforementioned deal with Beam. Because she owned her Skinnygirl alcohol company, she could cut a better deal with them than the typical licensing or marketing deal in terms of continued payouts.

The other Housewives’ deals are almost entirely licensing ones, such as Lisa Vanderpump’s jewelry line or Vicki Gunvalson’s perfume . (It is important to note that this story discusses earnings, not net-worth. While Vanderpump's restaurant empire or Gunvalson's insurance company, for example, may be worth quite a bit of money, they do not provide the same profit as Frankel's business.)

Design by Nick DeSantis, Forbes staff

Also, because of its reputable line of cocktails, Frankel’s brand has more value than those of other Housewives when she does make licensing deals. This reputation makes it easier to negotiate higher signing fees and minimum guarantee, and it also means consumers are more likely to trust the products.

“She is way out ahead of the other Housewives. They don’t even come close,” Stone says. “She has developed a brand the others have not really developed brands.

Still, Frankel and her Skinnygirl brand have had some misses--such as a discontinued skin care line--as have many of the other Housewives (fans can think back to Real Housewives of New York’s Sonja Morgan’s toaster ovens or Atlanta’ s Kim Zolciak’s wig line).

But failed reality star brands are nothing new: Take a look at President-elect Donald Trump. Back in his Apprentice days, Trump--who was on FORBES’ Celebrity 100 for the first time in 2004 as a reality star--had a number of failed products bearing his name, including Trump Steaks , Trump Vodka and Trump Magazine , among others .

In Frankel’s case, at least, a failed licensing deal does not mean game over, money-wise. As long as there remains drama on The Real Housewives of New York, she (and the viewers ) will need a drink .


Skinnygirl, Fat Wallet: How Bethenny Frankel Earns More Than Any Other Real Housewife

In 2011, Bethenny Frankel graced the cover of FORBES magazine’s annual Celebrity 100 issue. At the time, Frankel starred in her own series on Bravo, had just published her third best-selling book and had recently sold her Skinnygirl liquor company to Beam Global (now Beam Suntory) for a reported $100 million.

The Housewife was by far the highest-earning reality star at the time, and she was also one of the top-paid celebrities of the year, with earnings of $55 million.

Bethenny Frankel earned $8.5 million last year thanks to her lucrative Skinnygirl brand. ( Evan . [+] Agostini/Invision/AP)

She will likely never rake in as much cash in one year as she did in 2011, but she is still one of the top-earning reality television stars: This year, Frankel—who returned to The Real Housewives of New York —made $8.5 million between June 1, 2015 and June 1, 2016. That makes her 2016’s sixth highest-paid reality star and the only real housewife (and person without the last name Kardashian or Jenner) to make our list.

But if she sold her Skinnygirl liquor five years ago, how is she so making so much more cash than her fellow Bravo Housewives, who FORBES estimates each make under $5 million (and in most cases, much less) a year?

It turns out that low-calorie margaritas may just be the gift that keeps on giving. Rather than accept the purchase of Skinnygirl as a lump sum of easy money, Frankel decided to bet on the business and continues to get payouts if Skinnygirl alcohol products sell well.

The self-made Frankel (she remembers being broke and “eating cartons of takeout rice two meals a day”) is onto something when she calls herself a good businesswoman, because that decision has paid off. Skinnygirl alcohol is reportedly one of the most successful reduced-calorie alcohol products. The original Skinnygirl Margarita's sales are up versus last year, according to Beam Suntory.

But she didn’t stop there. After all, this is the same woman who once told FORBES , “What’s the point of being on TV if you don’t have something to sell?”

So, sell she does. In the deal with Beam, Frankel smartly negotiated to keep the rights to the brand name “Skinnygirl” (a moniker viewers of the most recent season of Real Housewives of New York would know she is very protective of). This means she can use the powerful brand name to market other products.

“It would be great for Beam to sell Skinnygirl shot glasses as a complement to the cocktail,” she told FORBES . “But they can’t. Only I can.”

Gallery: America's Top-Earning Reality Stars 2016

So far, the name has been lent to granola bars, lunch meats, candies, shapewear and more, with some of these products available nationwide at stores like CVS and Walmart. She chooses her licensing deals based on what she, herself, would want to buy.

“It is important to know your message, identify your customer, and have a clear understanding of how to provide them what they need," she says. "As a woman that sits in the bullseye of the demographic we reach, I feel like I have a sense of what women want."

In each of these deals, Frankel gets a small percentage of sales as a royalty rate. While these products may not fly off the shelves like her original beverages, she likely gets both a signing fee and minimum guarantee for each deal.

“She really has created a brand,” says licensing expert Michael Stone, the cofounder of Beanstalk.

While alcohol makes up the largest part of her earnings, these products bolster it. So does her salary from Bravo (which neither the network nor Frankel would confirm, but FORBES estimates is north of $1 million), her appearances, her short-lived podcast, the television series Food Porn, which she produced, and her Instagram ads. Experts estimate she can command between $10,000 and $30,000 per paid post thanks to the highly-engaged fans she counts among her over 1.1 million followers on the app.

Frankel, seen here with the other cast members of The Real Housewives of New York, is the only . [+] non-Kardashian or Jenner to make FORBES' list of top-earning reality stars. (Ilya S. Savenok/Getty Images)

Frankel is far from the only Bravo-lebrity to come out with a food product, put her name on an article of clothing or post an Instagram ad. The difference is that she is the only one to make any real money off it. (Nene Leakes, who has a successful QVC line, may be the exception to that rule, but she was disqualified from the list of top-earning reality stars because she was not a regular cast member of The Real Housewives of Atlanta during our scoring period of June 1, 2105 to June 1, 2016).

There are a few reasons for this, one being the aforementioned deal with Beam. Because she owned her Skinnygirl alcohol company, she could cut a better deal with them than the typical licensing or marketing deal in terms of continued payouts.

The other Housewives’ deals are almost entirely licensing ones, such as Lisa Vanderpump’s jewelry line or Vicki Gunvalson’s perfume . (It is important to note that this story discusses earnings, not net-worth. While Vanderpump's restaurant empire or Gunvalson's insurance company, for example, may be worth quite a bit of money, they do not provide the same profit as Frankel's business.)

Design by Nick DeSantis, Forbes staff

Also, because of its reputable line of cocktails, Frankel’s brand has more value than those of other Housewives when she does make licensing deals. This reputation makes it easier to negotiate higher signing fees and minimum guarantee, and it also means consumers are more likely to trust the products.

“She is way out ahead of the other Housewives. They don’t even come close,” Stone says. “She has developed a brand the others have not really developed brands.

Still, Frankel and her Skinnygirl brand have had some misses--such as a discontinued skin care line--as have many of the other Housewives (fans can think back to Real Housewives of New York’s Sonja Morgan’s toaster ovens or Atlanta’ s Kim Zolciak’s wig line).

But failed reality star brands are nothing new: Take a look at President-elect Donald Trump. Back in his Apprentice days, Trump--who was on FORBES’ Celebrity 100 for the first time in 2004 as a reality star--had a number of failed products bearing his name, including Trump Steaks , Trump Vodka and Trump Magazine , among others .

In Frankel’s case, at least, a failed licensing deal does not mean game over, money-wise. As long as there remains drama on The Real Housewives of New York, she (and the viewers ) will need a drink .


Kyk die video: White Man (Junie 2022).


Kommentaar:

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  2. Walden

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  3. Brewstere

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  5. Ea

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  6. Yozshushura

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