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Starbucks en Match.com probeer u help om kafeïeneerde liefde te vind

Starbucks en Match.com probeer u help om kafeïeneerde liefde te vind


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Starbucks het op 13 Februarie 'n reuse -koffiedatum geskep, en Match.com het 'n 'Meet at Starbucks' -funksie bygevoeg

Binnekort sal jy sê: "Ek neem 'n venti mokka, maak die twee."

Starbucks wil nie net soggens 'n koffiestop wees nie: hulle wil 'n goeie afspraak wees. Starbucks en Match.com span saam om op 13 Februarie die 'wêreld se grootste Starbucks-datum' vir u te bring, waar 'n spesiale 'spyskaart vir twee' en 'spesiale' ervarings in die winkel ontwerp is om verbinding te vergemaklik en liefde te vier. Match.com het ook 'n 'Meet at Starbucks' -funksie op sy webwerf bygevoeg, waar gebruikers gerieflik kan soek na nabygeleë Starbucks -plekke vir 'n eerste afspraak.

"Daar is geen beter tyd om betekenisvolle oomblikke van konneksie te vier en nuwe aan te moedig as tydens Valentynsdag nie," het Sharon Rothstein, Starbucks se wêreldwye bemarkingshoof, gesê. 'Ons is 'n plek waar mense bymekaarkom om belangrike lewensoomblikke te deel - groot en klein. Ons was getuie van eerste afsprake, huweliksvoorstelle, werksonderhoude, vriende en gesinne wat herenig is, gemeenskappe wat bymekaarkom en nog baie meer in ons winkels regoor die wêreld. ”

Match.com stem saam en het gevind dat een uit elke drie enkelspelers sê dat saam koffie drink 'n ideale eerste afspraak is. Ons dink dit kan deel uitmaak van 'n sameswering om die volgende generasie liefdesvoëls te laat sê 'ons het mekaar by Starbucks ontmoet'. Maar as u 'n speletjie het, moet u 'n eerste afspraak met u liefie (of 500ste datum), op 13 Februarieste en geniet die pragtige spyskaart vir twee, soos die Caffè Verona® -koffiepers vir twee en 'n dubbele sjokoladeblokkie; en die Grande Raspberry Mocha of Grande White Chocolate Mocha en Heart Cookie. Moenie vergeet om 'n foto op sosiale media te plaas en dit #Starbucksdate te merk nie, sodat u koffie -hofmakery amptelik kan wees!


Starbucks en Match.com probeer u help om kafeïeneerde liefde te vind - resepte

Ek het gedink dit sal snaaks wees.

Ek het dus op Kersfees by Fimoculous ingestap en anoniem begin blog, sonder om vooraf vir Rex, die eienaar, te vertel. Wat - jy raai dit al - beteken dat omtrent alles wat hier sedertdien hier geplaas is, deur my is, nie hy nie. (Hoe: Ek het ongeveer 'n jaar gelede as huisgas hier deurgebring, en die sleutels was nog onder die mat.)

Net nadat ek begin het, het ek verneem dat Rex onlangs in 'n struikelblok was waarin iemand hom daarvan beskuldig het dat hy sê "anoniem blog is sleg", en dat hy later beskryf word as 'blog is dood'. Nog beter. My Operasie: Gouelokkies besig was om te ontwikkel tot 'N Skandeerder donker - teen homself draai, of ten minste verskyn. Dit was 'n goeie geleentheid om beide hierdie kwessies indirek te betrek.

Is blogging dood? Ek wil dit nie hê nie, en dit is nog 'n rede waarom ek probeer het om hierdie blog, wat ongeveer 10 jaar oud was, te laat herleef, soos 'n zombie. Na my mening behoort daar ruimte te wees in ons aanlyn -diskoers vir blogs soos hierdie - om 'n konsekwente, dikwels deurdagte perspektief te bied, waardeur lesers interessante dinge kan versamel en waarneem. Maar om konsekwent, bedagsaam en oplettend te wees, verg inspanning en tyd, en dit verg dieselfde van sy gehoor.

En ek dink dit is hoekom blog meestal grootliks lyk: Facebook, Tumblr, Twitter, Reddit, ens. die deel van hul skrywers of lesers. Beskou die onlangse wydverspreide gebruik van die snelskrif "tldr" (te lank nie gelees nie). Hierdie afwysende beoordeling word algemeen geïnterpreteer as regverdige, verwagte kritiek op die skrywer, nie die leser wat dit aanbied nie, omdat hy nie die moeite gedoen het om die inhoud te lees nie, bloot omdat dit lank was, ongeag die onontdekte verdienste daarvan. Die media wat die 'tradisionele' blogging in die eerste plek vervang, waardeer bo alles die aansporing om alles wat lank en nadenkend is, te verminder (aangesien min mense die moeite sal doen om dit te lees), en die selfmotivering wat dit vereis, sal slegs oor tyd toeneem.

Dit is snaaks om te praat van blogging-wat gedurende sy hele lewensduur in die algemeen afgemaak is omdat dit oppervlakkig en narsisties was-as 'n beleërde voorpos van goed ontwikkelde, deurdagte skryfwerk, maar ek dink dit is presies wat gebeur. Dit is niemand se 'skuld' nie - dit is net die natuurlike evolusie van gewilde inhoudsproduksie en -verbruik in die rigting van die mees wrywinglose toestand: van boeke tot tydskrifte tot persoonlike webwerwe tot blogs tot Twitter tot die Like -knoppie. As 'n medium kom, is dit makliker as om op die Like -knoppie te klik - miskien dink jy hou van iets - jy kan seker wees dat almal sal bespiegel en dan oor die dood kla voordat hulle verder gaan.

Maar selfs blogging is nog nie dood nie. Daar is 'n paar mense wat nog steeds toegewyd is aan die vorm, selfs al lyk dit asof niemand anders dit doen nie, en publiseer gereeld slim, nadenkende ontledings en waarnemings van hul onderskeie belange. 'N Paar wat dadelik by my opkom:

  • Joanne McNeil by Tomorrow Museum
  • Die briljante Danah Boyd, wie se navorsing en insig in sosiale media en jeugkultuur ongeëwenaard is
  • Geoff Manaugh by BLDGBLOG, wat tegelyk verslaggewend en spekulatief is
  • Die visioenêre argitek Lebbeus Woods en sy 'te lang' monografieë uit veelvuldige dele, waarvan sommige waarskynlik die beste is wat oorspronklik op die internet gepubliseer is

En daar is ander wat die tyd neem om samehangende, oorspronklike plasings saam te stel:

    , waar ek nie altyd seker is wat gebeur nie, maar ek waardeer die moeite wat daaraan verbonde is
  • Nav at Scrawled in Wax, wat gewoonlik akademiese konsepte van post-modernisme met popkultuur korreleer
  • Amy by Amy's Robot, wat al nege jaar lank snaakse, deurdagte plasings oor popkultuur en politiek geskryf het. Medewerkers (soos ek) het op die webwerf gekom en gegaan, maar Amy is nog steeds daar. Iemand behoort haar te lees.

'N Belydenis voordat ek voortgaan: vir elke een van die webwerwe wat ek genoem het, het ek gereeld die kern van 'n berig gekry, en ek het gedink' dit is 'n goeie insig 'en dan die res daarvan afgeskeep. Maak dit saak?

Laat ek verder noem 'n paar meer gelees webwerwe wat ek dink oorspronklikheid en moeite toon:

    by Gothamist, wie se humor kleur in verhale bring sonder om hulle 'n blog te belemmer, begin deur 'n ontwikkelaar by die Boston Globe wat nou 'n soortgelyke projek vir die Atlantiese Oseaan begin
  • Ja, wat de hel - ek laat dit op hierdie lys: selfs Boing Boing kan soms redelik goed wees as dit nie 'n karikatuur van homself is nie.
  • Miskien het u u eie voorstelle om in die kommentaar te deel

En laastens, as u Fimoculous mis, noudat dit zombiseer is, vervang dan die gedeelte van u brein met Pop Loser, wat ek die afgelope maand genadeloos afgeruk het en wat my die blog vind wat die geestelike erfgenaam van hierdie een is .

Sal enige van hierdie blogs nog oor 5 jaar lewe? Sal nuwes opstaan ​​om hul plek in te neem? Tot dusver blyk dit dat neigings geen aanduiding gee nie: aggregasie, outomatisering, stemming, 'like', ensovoorts, blyk 'n lewenswyse te hê waar bedagsaamheid vervang word deur promulgasie en gelykenis. Miskien het ons 'n "skakelversamelaar in omgekeerde volgorde" nodig wat die skakels toon wat u, soos almal, nog nie gelike het nie.

En wat van Fimoculous? U sal Rex moet vra. Ek los die sleutels op die toonbank en gaan terug na my kajuit in die bos. Dit is so ontspannend daar! Veral in die gemakstoel.

Dankie dat u gelees het, of gelees het. En veral dankie aan Rex. Sien jou volgende keer.

Opdateer: Rex bied sy mening aan op Tumblr.

Oor die toestand van groot media en of joernalistiek besig is om dood te gaan:

Meer van my blaas hier.

dit was verlede week redelik warm in die advertensie-/beplannings-/kreatiewe gemeenskap wat my twitter -feed oorheers.

Volgens die jongste ranglys.

Top 5 Awesomest:

Onderste 5 onvoldoende:

Gaan nou voort, en wees meer ontsagwekkend. - FB

iets hieroor laat my dink dat LCD Soundsystem 'n spot met Ok Go is. [rex, hoe sluit ek video's in in hierdie verraderlike kontras wat u hier het?] - FB

Okey dokey. jy kan kyk hoe ek hierdie week rex se blog heeltemal opdroog. laat ons begin. Volgens Ad Age is byname The New Hot Thing in branding. Belevdere Vodka wil hê dat u dit net 'Belve' moet noem. Want, jy weet, jy is sulke goeie vriende. Arnell Group staan ​​agter hierdie 'denke' vir Belve. As hulle geglo moet word, skep 'n gevoel van intimiteit tussen verbruikers en handelsmerk 'n bynaam. Alternatiewelik sluit Arnell se beplanningsproses in om kliëntname in urbandictionary op te soek, 'n paar lirieke te gaan soek en hierdie video te kry. Jay-Z? Belve & Cris? SUIWER BEMARKING GOUD. Terloops, Keystone Light (wat is dit regtig? Soos in, "Hy het een hel paar stene." Terloops, hul byskrif is "Altyd glad. Selfs as jy nie is nie." So ek dink ons ​​weet reeds hoe hulle daaroor voel jy. --FB

Die tydskrif h+ is 'n aanlynpublikasie wat veronderstel is om te praat oor die wetenskaplike en kulturele tendense wat die mensdom fundamenteel sal verander - en soms voel dit soos die denkbeeldige liefdeskind van Donna Haraway en die ouens op Snarkmarket.

U oomblik van interaktiewe zen: Data/buit. (Dit is Rex, btw. Joanne sou nie na hierdie asblik skakel nie!)

Ek is opgewonde om te sien waarmee hierdie week se gasblogger, Danielle Strle, vorendag gaan kom. Sy werk by StumbleUpon, ontwerp goed en sal jou sokkies uitblaas. (As u om een ​​of ander verdwaalde rede belangstel in wat ek gedoen het, is hier 'n onderhoud met my oor onlangse projekte.)

Rex, het u al u gedagtes versamel? As iemand uit die Silver Spring -omgewing self, kan ek belowe dat daar nie veel anders is as om na Liz Phair te luister en dan na Kenyon (Oberlin) te gaan nie. Ek het ook nie die boek gelees nie, maar op grond van wat ek oor Gould se werk gelees het, dink ek nie dat blasé 'opsetlik' is soos in iets wat sy vervals nie. kak is geneties ingeprent. Maar nie vaal nie: hoe kan die persoon wat die internet muntstuk die term "oordeel" gemaak het, vaal wees? --DG

Dit was 'n lekker week gewees. Ek teken nou af voordat ek in die versoeking kom om my welkom te oorskry en môreaand die Oscars live te blog. ("WAT?! Hurt Locker was so bedink !! ", ens.)

Dankie vir die lees, en dankie aan Rex vir die geleentheid.

As u belangstel in meer van hierdie soort dinge, kan u my gedeelde skakels volg en my op Twitter vang. Oor 'n paar maande begin ek Slow Machine (RSS), 'n webwerf met af en toe langer stukke oor - wat anders? - popkultuur en politiek. Hoop om jou daar te sien. -ADM

Ek het 'n 5QQ vir Mediate gedoen waarin ek praat Die Heuwels, BNO News en Megantereons. Snippie:

Is dit nie interessant dat Tumblr en FourSquare die afgelope paar jaar die belangrikste bydraes van NYC tot sosiale sagteware is nie? Ek het 'n teorie! Hulle deel hierdie gemeenskaplikheid: hulle is albei semi-geslote netwerke. Om te sê: Alhoewel dit baie suksesvol is, voel albei platforms steeds op een of ander manier klubagtig en insiderief.

Op die lange duur sal dit interessant wees om te sien of hierdie kenmerkende (durf ek sê New Yorky?) 'N kenmerk of 'n fout is.

(Voordat ek in NYC gewoon het, het ek 'n naam gehad vir sosiale sagteware, soos die voorganger van FourSquare, Dodgeball. Ek het dit 'NewYorkWare' genoem, omdat die programme spesifiek vir die hyper-urban lyk. Dit lyk ook of Tumblr gemaak is vir die hyper-bemiddelde.)

Die lyslyste van 2009 vorder goed. 'N Paar nuwe dinge is bygevoeg: Google's Zeitgeist, Yahoo's Year in review, Pitchforks se beste video's en The Millions' Year in Reading. E -pos my asseblief byvoegings.

So ja, die Einde van die Jaar Lys van lyste gebeur weer. [Behalwe hierdie jaar, het ek nie tyd om dit te bestuur nie, dus stuur 'n e -pos aan my as u dit wil a) bestuur vir 'n klein beurs, of b) dit borg.] Dit het eers begin, maar 'n paar dinge is reeds bygevoeg: NYTse 100 noemenswaardige boeke, Amazon se beste boeke, Literature Review se slegte seks in fiksie, S/FJ se beste liedjies en albums, Metacritic se beste musiek en Wired se popkultuuroomblikke. Stuur my 'n e -pos as u meer lyste het.

Ek het weer hulp nodig! Verlede maand het ek vir 'n assistent gepos, en dit het goed gegaan: ek het daardie persoon voltyds aangestel. Maar nou moet ek iemand nuuts vind. Dieselfde vereistes as voorheen. Laat weet my as u belangstel.

Toe Garrison Keillor 'n paar weke gelede 'n beroerte gehad het, het ongeveer 20 mense vir my 'n e -pos gestuur om te vra of ek vreugde ervaar. Dit is natuurlik dom - hierdie Gawker -tag is al die wraak wat ek nodig het.

  • Die ideale kandidaat weet baie van die internet. Die super ideale kandidaat kan dinge op die internet maak. Enige kombinasie van basiese ontwerp of programmering of projekbestuur is wonderlik, maar nie nodig nie.
  • Skryf ook. En navorsing.
  • Dit is nie 'n voltydse werk nie. Dis skaars selfs rustyd. Dit behoort dus u rugsteunkonsert te wees.
  • Dit is moontlik dat u binnekort 'n voltydse werk kan word as u wil.
  • Sommige dinge kan interessant wees (vergaderplekke, produkuitvinding) en sommige dinge nie (jammer, Zuki moet geloop word).
  • U moet in NYC wees, maar u kan waarskynlik van die huis af werk.

Gmail Ninja -wenke. Ek het sommige hiervan nie geken nie, soos dat u op afstand kan afmeld of dat u '+enigiets' by u adres kan voeg ([email protected]) en dit werk soos u normale adres.

Jesus, nog 'n nuwe ding van Google vandag: Profiele. Hulle is yl, maar dit lyk soos die begin van. iets. [via]

Gisteraand het ek lukraak gevra: "wat maak my skakelblog anders as my Twitter anders as my Tumblr van my Facebook -stroom?" Mat Honan antwoord toe op Twitter ("antwoorde"), op Tumblr ("herlogging"), op Facebook ("kommentaar"), en nou kan hy hier antwoord.

RCRD LBL het my gevra om 'n snitlys op te stel, wat my aan die dink gesit het oor remixes. Die versnelde vrystelling van musiek het 'n situasie geskep waarin die remix soms vrygestel word voor die oorspronklike, wat lei tot 'n komplekse vervaging van die terminologie. Maar dit het my ook op Twitter laat vra: wat is die mees geremixde liedjie van alle tye? Die meeste mense het geantwoord met die berugte "Amen Break", 'n drommonster van ses sekondes wat u oral hoor. My eerste instink was om te sê "dit is nie 'n remix nie - dit is 'n voorbeeld." En die onderskeid was geldig. Maar toe teoretiseer die mees musikologiese persoon wat ek ken, Michaelangelo, op Facebook dat die antwoord in werklikheid 'My House' was deur Chuck Roberts, 'n huisrede. Nou was hier 'n interessante saak. As die preek in huismusiek gebruik word - soos hier, hier en hier - is dit 'n voorbeeld of 'n remix? Die antwoord lyk. beide.

As ons die internet in 'n paar snaakse opskrifte kon saamvoeg, kan 2008 so lyk:

+ Kommentators was mal
+ Twitter en Tumblr het hoofstroom gegaan
+ Rickrolling het baie hoofstroom gegaan
+ Big Media het nêrens gegaan nie
+ Oordeling het wild gegaan
+ Politicos het aanlyn gegaan
+ 4Chan & Lifecasting het skeefgeloop

As dit nie presies 'n bewonderenswaardige tydkapsule was nie, het dit steeds iets soos vooruitgang gevoel. Ek het die jaar persoonlik begin met die belofte van 'n afname in my daaglikse internetverbruik, maar het dit afgesluit met 100 ekstra webwerwe in my rss -leser. Miskien was dit 'n resolusie wat bedoel was om gebreek te word.

In vorige jare is hierdie lys genoem "Die beste blogs wat u (miskien) nie lees nie." Maar die woordagtige gesindheid lyk aanmatigend in hierdie tye met nis, waar dit lyk asof almal alles lees, maar dit lyk asof niemand dieselfde dinge lees nie. Daarom het ek 'n paar advies geneem wat Lindsay my verlede jaar gegee het, en dit eerder 'n versameling 'noemenswaardige' webwerwe genoem. Die benaming lyk meer gepas.

Miskien is die helfte van die onderstaande blogs nuut, en die ander helfte verdien aandag omdat hulle die medium op 'n manier herontdek het. Konsensus is 'n onmoontlike taak in 'n wêreld wat so uiteenlopend is, maar dit moet ons nie keer om uitnemendheid te wys wanneer ons dit sien nie. So hier is hulle, die mees opvallende blogs van die afgelope jaar:

30) New York Times blogs
Gegewe die verskeidenheid, is dit waarskynlik onregverdig om hulle almal onder een opskrif te groepeer, maar die ou grys dame steek haar nek dapper verder in die blogosfeer -guillotine gedurende 'n jaar toe terugtog vergewe sou gewees het. Ou steunpilare soos Krugman, Freakonomics, DealBook en City Room het voortgegaan om daaglikse gesprekke te voer, terwyl nuwe toevoegings soos Proof (drink), Laugh Lines (komedie), Measure for Measure (liedjieskryf) en Ideas (hul eerste poging tot skakelblogging) het bewys dat groot media steeds deur die nisse kan navigeer. Die belangrikste, maar waarskynlik, was waarskynlik Bits, 'n ontwapenend helder tegnologie-blog wat bewys het dat jy nie bombasties of vermetel hoef te wees om die kategorie te wen nie. (Sien ook: L.A. Times Blogs.)

29) Boner Party
As u 'n beroemde blog/vermaak/snark blog het, weet u hoe u moet praat. Die stem, wat nou diep in die genre gevestig is, moet deur enige nuwe toetreder nageboots word: teef, spotterig, nie beïndruk nie. Boner Party het vanjaar op die een of ander manier REFRESH op die hele genre getref deur eerder feestelik, geil, fanboyisties te wees. Anders as byvoorbeeld The Superficial, wat alles houding en geen liefde is nie, is Boner Party 'n pure happy-happy-boy-boy. Stel jou voor dat jy Cute Overload herskep, maar met foto's van meisies langs raserige prosa, en jy het vir jouself 'n boner partytjie. Byvoorbeeld: "Vir ouens is vaginas soos 'n kruising tussen 'n sakmes, 'n baie aangename nagklub en 'n towenaar. Dit kan soveel dinge doen, jy wil dit regtig doen, maar jy het geen idee hoe dit werk nie. en daarom moet dit magies wees. " (Sien ook: Street Boners en TV Carnage, Golden Fiddle en Tumblettes.)

28) Nuusloos
Matt Thompson het hierdie jaar sy besittings ingepak en na die middel van Missouri verhuis om na te dink oor die toekoms van nuus - nie 'n slegte optrede as jy dit kan kry nie! (Matt is ook bekend daarvoor dat hy die helfte is van Snarkmarket, die stem van EPIC en die stigterredakteur van Vita.mn.) Sy genootskap aan die Universiteit van Missouri gee tyd om die kwessies waarmee baie van ons in aanlynmedia worstel, te ondersoek: swak nuusfilters, 'n top-down benadering tot nuusversameling, die gebrek aan relevante plaaslike inligting, 'n gebroke nuusmodel, ens. Terwyl hy hierdie probleme ondersoek en daaroor op Newsless skryf, het hy ook sy idees in werking gestel deur The Money Meltdown te begin, 'n webwerf wat die belangrikste inligting oor die finansiële krisis versamel. Alhoewel sy navorsingsvoorstel behels Wikipediaing the News, is hy nie naïef genoeg om te glo dat die aanskakeling van wiki's noodwendig iets van waarde sal oplewer nie - die regte oplossing sal ingewikkelder wees as dit. Met die nuusbedryf in 'n krisis, is dit goed dat iemand modelle probeer vind vir die behoud van 'n ingeligte bevolking. (Sien ook: PressThink en MediaShift.)

27) Urlesque
Behoort iemand nie regtig al hierdie memes by te hou nie? Ag goed, Urlesque is. (Sien ook: Pop Candy, Metafilter en Listicles.)

26) Nie -samelewing
Terwyl 'n vokale minderheid stoïstiese internet -entoesiaste bloedige moord geskree het toe sy op die voorblad van Bedraad (en ander het aangeraai om net nie te kyk nie), Julia Allison het hierdie jaar iets gedoen waaraan baie mense misluk het: 'n openbaar deursigtige lewe - of ten minste so na as moontlik daaraan. Die snark -masjien kan hieroor gegrief word, maar dit was niks minder as opvallend nie. (Sien ook: Herlogging van Julia en Jake en Amir.)

25) Gisteraand se partytjie
Terwyl ander na die opkoms van die straatmodeblog verwys, het die partytjie -fotoblog hierdie jaar weer verrassend herleef. Die bekoring was nog altyd nuuskierig - seker, daar is 'n mate van belangstelling, maar daar is ook die oomblik van afsku. Die ontstellende mengsel van afguns en weersin is die rede waarom partytjie -luike skynbaar die sieklike genre herontdek het wat in die somer van 2006 bevrore gelyk het. - of miskien was dit die dood van die hipster. (Sien ook: Cobrasnake, Nicky Digital, gas van 'n gas, Hot Chicks With Douchebags en Random Night Out.)

24) Gannett Blog
Wou u ooit dat daar 'n amptelike verslag was van die ondergang van Rome? Welkom by die koerantweergawe van die 20ste eeu. (Sien ook: McClatchy Watch, Journerdism en Romenesko.)

23) Ken jou meme
Die reeks "Know Your Meme", 'n deelversameling van Rocketboom, was een van die min bakens van hoop in die genre van videoblogging met 'n inspirasiegebrek. Die genie is dat die episodes snaaks is terwyl dit werklike geskiedenislesse is - soortgelyk aan die Daily Show vir die internet. Persoonlike gunstelinge sluit in Magibon, Reaction Videos en FAIL. (Sien ook: ROFLcon, Internet Superstar, Pop 17 en Internet Famous Class.)

22) Baie klein skikking
Grafiekpornografie: in plaas daarvan om hierdie jaar te sterf, lyk dit asof dit amper floreer. Very Small Array het pragtige beelde gemaak van ewekansige datastelle, soos My Love Is A. (Google -soektogte), Largest Minority Population (demografie van NYC) en Hit Songs (musiekkaarte). (Sien ook: emo+bier = besige loopbaan en infostetika.)

21) io9
Alhoewel dit alreeds lyk asof dit hier vir altyd was, het io9 in Januarie begin as 'n minder didaktiese BoingBoing. Sommige van die mees onvergeetlike plasings bevat twintig science fiction -romans wat u lewe sal verander, Imagine an America Where Socialism is no longer a Dirty Word, en Kevin Kelly se herinnering aan Gary Gygax. Maak gou, voordat Denton dit in ruimte -skrapnel sny. (Sien ook: Offworld en SF Signal.)

20) Ta-Nehisi Coates
Op een van 'n paar gebiede het dit op die rand gelyk Die New Yorker hierdie jaar, Die Atlantiese Oseaan het sy uitdagende blogtradisie met Matthew Yglesias, Andrew Sullivan en James Fallows behou. Maar dit was Ta-Nehisi Coates wat van die monitor afgespring het asof niemand anders hierdie jaar oor politiek en kultuur skryf nie. In sy merkwaardige profiel van Bill Cosby, het Coates een van die mees komplekse rassegebiede (komedie) aangeneem terwyl hy Cosby se af en toe ooreenkoms met Obama uitgedaag het. In 'n politieke seisoen sonder vreemde kommentaar op rasse, was Coates een van die min wat dit onwerklik gehou het. (Sien ook: TNR's Blogs, The Assimilated Negro en The Root.)

19) Magic Molly
Natuurlik het ons iewers 'n Tumblr hier nodig. Die Tumblr -toekennings beklemtoon die eiesoortige kenmerke van die platform wat die persoonlike blogbeweging in wese laat herleef het: herstellings oor opmerkings, gehoor van gesprekke oor diskursiewe prosa, kliek oor massa, vinnig oor beraadslaging. Magic Molly verpersoonlik al hierdie dinge, terwyl haar rondreisende persona op die internet rondloop, deur die definitiewe stuk op adderall te skryf vir n+1 om by te dra tot hierdie opname. As die Tumblrverse soos hoërskool lyk, is Molly die slimste meisie in die klas - die vinnigste met die Phillip Roth -aanhaling, maar sy steek haar Sasha Gray -skuld nooit weg nie. (Sien ook: TopherChris, CatBird, hrrrthrrr, Kung Fu Grippe, sop sop, Dear Old Love, Mediation, AntiKris, Frangy, ensovoorts ensovoorts. )

18) Wat sou Don Draper doen? en ek is Chuck Bass
Nadat die vals persoonlikheidsblog die afgelope paar jaar as 'n nuttige foelie gedien het, het dit vanjaar verstryk. Maar 'n nuwe vorm het uit sy as ontstaan: die blog geïnspireer deur 'n karakter. In plaas daarvan om 'n bekende persoon te maak, het hierdie webwerwe 'n karakter deur 'n ander stel kriteria ondersoek. Die uitkoms was projekte soos What Would Don Draper Do ?, wat die Mal mans mal man as selfhelp-rubriekskrywer, en I Am Chuck Bass, wat die berugte boulevardier se naam aanroep om die innerlike pyniging van Skinder meisie. (Sien ook: Vuur Nick Douglas en Rex's Scarf.)

17) Môre -museum
In reaksie op die lys van verlede jaar, het Kottke 'n semi-pleidooi gedoen vir 'blogs wat gemaak is deur mense wat passievol is oor iets, en nie skryf vir 'n salaris nie.' Hy het natuurlik reg-baie van die webwerwe verdwaal in die frakas van die mega-blog. Een van my gunstelinge hierdie jaar was Tomorrow Museum, wat flink denkstukke bevat oor onderwerpe soos Microcelebrity en Frienemies en New Media in Fiction. (Sien ook: Marginal Revolutions en The Morning News.)

16) Buzzfeed
Nadat Buzzfeed die eerste keer in 2006 op hierdie lys beland het, het hy stadig verander van 'n gunsteling van 'n blogger na 'n wettige kulturele mag. Dit het ook ongelooflik vinnig geword om aanlyn neigings te identifiseer voordat dit gebeur. (Sien ook: Radar -argief en dinge waarvan wit mense hou.)

15) Keith Gessen
U kan dit oor die man sê: hy het probeer. Terwyl die kommentaar -meme hierdie somer woed, het Gessen die edel eienaardige oorsaak om die onbeholpe dier te probeer tem. Dit het nie so goed gegaan nie, maar jy kan nie help om te voel asof ons almal iets uit sy foute geleer het nie. (Sien ook: The Millions, Lit Mob, Geekcentric en Emily Magazine.)

14) Videogum
Videogum, wat in April bekendgestel is as 'n Stereogum -uitloop, versamel, ontleed en lewer kommentaar op alles wat met virale video's gebeur. As u hierdie jaar 'n snaakse video gesien het, was dit waarskynlik eers op Videogum. Terwyl hulle verskynsels soos die live puppy cam, Amelie Jr., en die Ice-T / Soulja Boy-vete gewild maak, het Gabe en Lindsay af en toe 'n snaakse roetine gemeng. En Videogum het die beste faux-belediging van die jaar ontlok: "Ek haat jou. Ek hoop nie dat jou virale video virale raak nie." (Sien ook: Tilzy, Eerste vertoning, Antville en Flavorwire.)

13) Die groot prentjie
Dit lyk onlogies dat 'n fotoblog wat algemene fotodiensfoto's gebruik en bo -op 'n MovableType -installasie sit, moontlik so 'n opskudding kan veroorsaak, maar The Big Picture het 'n eenvoudige ding reg gedoen: super groot foto's. Na die bekendstelling in Junie (deur Kokogiak) het die ontwerp-/fotoblogs onmiddellik hul skakelliefde gestuur, wat na berig word dat die verkeer van Boston.com die hoogte ingeskiet het. (Sien ook: Media Storm en Getty Moodstream.)

12) Gawker & Radar
Veertien maande gelede, nie lank na die Grigoriadis-verhaal nie, het ek vir Gawker 'n paar dae lank geredigeer terwyl Choire na Fire Island gegaan het om sy demone of so iets te voed. Alles was koud op kantoor, maar ek het geen idee gehad dat ek in antidiluviaanse tye geleef het nie. Sedertdien het daar te veel dinge gebeur om selfs te tel. Maar kom ons probeer: Denton het 'n betaal-per-klik-model vir bloggers bekendgestel, Emily het opgehou, Choire het opgehou, Josh het opgehou, Denton het homself aangestel, wie- NYT Mag voorbladverhaal !, antwoord Josh, Emily het 'n boekooreenkoms aangegaan, Moe het die ongelukkige voorval gehad, waarna Moe gegaan het Radar, nee wag, sy het nie, ack, Denton het 'n betaal-per-klik-model gekap, waarna Choire gespring het Radar, het 'n nuwe Gawker -redakteur aangesluit, Moe is ontslaan, arme Balk, oeps Radar gevou, het Denton die einde van die wêreld voorspel, Sheila het foto's gepubliseer, nie ook jy nie, Pareene, en 'n paar herontwerpe het gebeur. Wat het ek gemis? As dit alles lyk na 'n gruwelike bukakke -ritueel wat deur die blogomedia op u uitgevoer word - dit is so! En tog het ons dit op een of ander manier opgeëet. Gee die man die eer - hy weet hoe hy sy ryk in 'n boeiende, verdraaide verhaal kan verander. (Sien ook: Fake Nick Denton en Cover Awards.)

11) Die Technium
Kevin Kelly lyk vasberade vanjaar. Die missie: om tegnologie te gebruik as 'n stok, of miskien 'n poker, om die samelewing te skud. Niemand het duideliker geskryf oor hoe tegnologie kultuur vorm - en kan gebruik word om dit te vorm nie. In invloedryke essays soos 1000 True Fans en Better Than Free, het Kelly gewys hoe u 'n opkomende netwerkekonomie tot u voordeel kan gebruik, terwyl Cloud Culture, Screen Fluency en Tools for Vizuality 'n meer eweredige toekoms illustreer. (Sien ook: Metagold, tekspatrone en TED -gesprekke.)

10) Alley Insider
Ek is so verbaas soos jy. Toe Alley Insider verlede jaar van stapel gestuur word, het dit gelyk asof dit 'n ander onbeduidende tech/biz -blog was wat die doel was om die internet deurmekaar te maak met meer herskrewe persverklarings. Maar Henry Blodget, die berugte voormalige Wall Street-ontleder wat Eliot Spitzer in die eerste dot-com-oplewing geneem het, het iets anders in gedagte. Wat Alley Insider onmiddellik van die fraks van ander ook-rans onderskei het, was analise-soms uitlokkend, oor die algemeen akkuraat en soms snaaks. A Bedraad profiel beskryf Blodget se probleme met die uitleef van sy verlede, maar die ryk groei met spin-offs soos Clusterstock (finansiële gereg) en The Business Sheet (sake-skinder). (Sien ook: Betaalde inhoud en tegnologie.)

9) Hierdie opname
Uit wat ek in Julie geskryf het: "Wat ons hier het, is versuim om te kommunikeer. Vreemde klein essays of collages, gewoonlik rondom mense, soos Cronenberg of Ashbery of Anselm of Scarlett of Diablo of Sun Ra of Pasolini of Sasha (.), Dat word saamgevoeg met aforismes, skakels, prente en musiek, met baie kursief en ellipse. Dit neem tyd. Soms neem hulle die styl van 'n skrywer aan-Brett Easton Ellis-en ander kere is dit net lukraak soos om af te lei wie Chris Farley vermoor het. het hierdie vreemde buitestem. Dit is meer soos 'n gekke pastiche, soos hierdie toevallige ding oor Mal mans van 'n paar dae gelede, wat ons 'n 'essay' kan noem, of visueel-poësie-media-kritiek-mashup. '(Sien ook: Public School Intelligentsia, Fey Friends en Hipster Runoff.)

8) xkcd
Dit bestaan ​​al 'n rukkie, maar die karige tekenprente op die onuitspreekbare xkcd het hierdie jaar veral aangrypend gelyk - veral nadat YouTube een grap geneem het en dit in werklikheid verander het. Van die beste strokies van hierdie jaar, wat bekend is daarvoor dat ons na ons eienaardige aanlyn -passies gekyk het, was die duidelike vreemdheid van Wikipedia en die Large Hadron Collider. (Sien ook: New Yorker Cartoon Lounge en Gaping Void.)

7) Die Daily Beast
Ek weet ook nie of dit regtig 'n blog is nie, maar Tina Brown skep wel iets daar. Sy het in onderhoude beweer dat die webwerf die bedoeling het om die beste inligting op die internet te soek - 'n edele saak, maar dit lyk reeds asof dit met sy eie inligting oorlaai is. Dan probeer funksies soos The Cheat Sheet, Buzz Board en Big Fat Story ten minste die datavloei na iets hanteerbaar probeer maak. (Sien ook: Culture11 en AllTop.)

6) Kanye West
Op 'n stadium in Oktober het ek die moeilikste besluit van die jaar geneem: ek het uiteindelik ingeteken op Kanye se blog. Die moegheid om tred te hou met sy tempo van 50 poste per dag, het uiteindelik aangebreek. Maar ek sê steeds dat almal gedwing moet word om alles vir ten minste een week in te neem. En ek bedoel alles - insluitend die as hy regtig al hierdie dinge skryf! Jy dink nie Warhol het elke skildery gemaak nie, of hoe? (Sien ook: Aziz is verveeld, 'n heerlike pakket en baie wonderlik.)

5) Fred Wilson
Alhoewel daar geen manier is om dit te bewys nie, het dit gelyk asof die tegnologie/media -afwykings hierdie jaar uiteindelik minder relevant geword het. Miskien is dit wensdenkery, maar dit lyk asof die ou garde van Scoble/Winer/Calacanis/Arrington/Cuban invloed verloor het, terwyl daar meer nugter stemme na vore kom - diegene wat nie met mekaar 'n bloedskending vir die dag op die been gebring het om Techmeme te speel nie. In the vacuum, Fred Wilson, who has been around the scene for a long time, became the analyst to turn to. Though he is a venture capitalist (with investments in del.icio.us, Outside.in, Twitter, Tumblr, Etsy, FeedBurner, and Disqus), he uses his blog (and Twitter and Tumblr) to address everything from his music tastes and Halloween costume to investor liquidity and google juice. (See also: Shirky.com, Rough Type, and Steven Berlin Johnson.)

4) Waxy & Ana Marie Cox
Whattup, old skool? Andy Baio and Ana Marie Cox are blog pioneers, which means they would be forgiven for getting crotchety and sedentary like several of their grumpy peers. But this year they adapted to the changing landscape and invented new ways to deal with it. Andy tore apart the data-centric stories that no one else was bothering with -- by using Mechanical Turk to collect Girl Talk data, by visualizing one-hit-wonder trends, and by investigating pirated Olympics video. (Along the way, he also coined "Supercuts" and tried to end FAIL.) Meanwhile, after losing her job at Radar, Ana Marie launched a pledge drive to cover her travel expenses on the McCain trail. Both of them repurposed old-fashioned blog ideas -- the tip jar and the online investigation -- for modern times. (See also: Young Manhattanite, ASCII, Alex Balk, and Tony Pierce.)

3) Twitter
Though it came in tied at #1 on last year's list, Twitter gets a rare repeat appearance because it made a big jump this year from a chatty novelty to a legit news stream. Toward the end of the year, people were still struggling to define the microblogging platform on a continuum between publishing and communication -- a debate that only illustrated the complexity of a such a simple platform used differently by so many people. (See also: Posterous and 4chan.)

1) Single Serving Sites
More than any medium before it, the internet is fueled by gimmicks. This particular gimmick, the single serving site, has been around for a while, manifesting itself in odd forms like YTMND and The Hamster Dance. While amusing, these sites were mostly inside jokes for the Goatse Generation. But then something happened last year when the concept was applied to a useful binary question -- IsLostARepeat.com and IsTwitterDown.com, for instance. These sites provided the kernel of an idea that exploded at the onset of 2008, beginning with Mat Honan launching BarackObamaIsYourNewBicycle.com in February. Three days later, Jason Kottke officially coined the term, which unleashed the craziness. (In its own way, you could label Sergei Brin's one-post abandoned blog a single serving site.) This all concluded with the brilliant and inevitable IsThisYourPaperOnSingleServingSites.com, the definitive academic investigation on one of those short-lived phenomena that makes the internet feel continuously new, even if hitting refresh changes absolutely nothing. (See also: RickRolled and ICanHasCheezBurger.)

Special thanks to Rachel, Noah, Andy, Emily, Spencer, Matt, Lindsay, Joanne, Matt, Karina, Kelly, Robin, and Taylor for their tips -- and inspiration -- in compiling this list. See you next year!

Tired with hearing myself answer questions the same way all the time, I decided to have more fun with this interview. "That kid who created Tumblr wasn't even masturbating to Japanese cosplay porn when Fimoc launched." Sorry, Karp! Other topics: Hot Chicks With Douchebags, Da Vinci, A Shot At Love 2 With Tila Tequila, Pachelbel's Canon in D Major, Jeff Zucker, and my Aunt Judy's polished rocks collection.

The yearly ginormous list of lists plods on this year. Thanks in advance for emailing me links. Some of the best lists added so far: Pitchfork's Top 40 Music Videos, Oxford American Dictionary's Word of the Year, Yahoo's Top Searches, Vermaak weekliks's 25 Entertainers of the Year, This Recording's Top 20 Albums, Plak's Top 50 Albums, Yahoo Movies' Top 10 Trailers, Multinational Monitor's 10 Worst Corporations, and NYT's 100 Notable Books.

The book blog The Millions is doing their annual Year in Reading list where they ask people to write about their favorite book of the year. My submission attempts to go to bat for Hot Chicks With Douchebags (seriously! read it!) but eventually meanders its way to Live From New York.

It's that time of the year again: the annual list of lists for 2008 is being primed. There are just a handful of things there now, but last year ended with 600+ links, so check back often for updates. (Also! Because this is a monster time suck, I'm looking for a sponsor this year, so that I can hire some help. Email me for sponsorship details.)

The I'm Just Sayin' Show is now out of beta -- it's already looking a lot better than last week! After a nice review, Tilzy.TV has an interview with me that explains how the show came together. We (Jackie, Alisa, Kristen, and I) like to think of the show as "Diggnation for girls" -- or, okay, "Golden Girls for hipsters."

Dear Uncle Grambo, I've missed you. -Love, Rex

[This post is for four people.] For most of the winter and spring, when people asked me why I moved to NYC, my sarcastic answer was "To fix it." This was clearly a coping strategy since NYC was obviously breaking me into itsy-bitsy pieces. So I changed the goal to "I came to fix NYC, but I'd be happy just fixing Krucoff." New York, I'm now ready for the rest of you.

I won my bet with my name twin Rex Hammock about whether WSJ.com would go free (I predicted it wouldn't). He owes me a bottle of Rex Goliath. Yay! Also noted: Davidson, you owe me $50.

My final post from RNC for Radar: Chad Hurley At The Google/VF Fete. Excerpt: "On television, political conventions looks like infomercials. In reality, they are like summer camps. They're like the Super Bowl without the game, or like SXSW without the bands. But everyone watches the big game for the ads, and uses music as an excuse to rub bodies. Conventions will always exist. You can't uninvent anything in politics."

The other day I was questioning the statistical validity of certain lists (while at the same time praising any list that places me above Lockhart!), but now we have this list to contend with. Suck it, Kanye!

After being on Pop 17 the other day, I mentioned that we talked for quite a while about various internet things. And golly, she put up a second video, this one a little more personal. Thanks for the good conversation, Sarah and Kenyatta!

I like the tags I got on Buzzfeed: internet famous | julia allison | rex sorgatz | silicon alley | techboys.

Aaron confessed to me last night that he and Taylor did a Fake Rex Sorgatz blog last year. He said they stopped updating it because it was too much like Fimoculous. I regret admitting that it is pretty funny.

There's a cool graphic on the homepage of NYTimes.com right now called "How They Voted," breaking down Democratic voters demographically. [via, which has a movie, if you miss it.]

Krucoff (who annoyed me all day) interviews Caroline (who is one of my favorite people in this big dumb city). Kruc: "I purposely used the photo with Rex so I could crop him out."

Minneapolis kids: The Daily Show will be in St. Paul for the Republican National Convention in September -- and you can reserve tix now. (If any editors are reading this, I'm looking for someone to send me back to write about the RNC. Interested? Please email me!) [via]

Narcissism post. I'll be at ROFL Con in Boston on Thursday and Friday -- drop a comment if you will be too. Then I fly to Minneapolis on Saturday, throwing a party at The Chambers -- drop an email if you want an invite!

A bunch of random domains that I own, which, when clicked on, redirect back to this site, for now: viewsource.tv, azineaboutyoutube.com, seattlespeak.com, fimicolous.com, ficklecorp.com, remoter.tv, saltychewy.tv, voyeuse.tv, rexsorgatz.com, watchingparis.com, realfakereal.com. It's like a history of forgotten and future projects. Fess up, what are your weird domains?

Today on CNet's The 404, I unveiled the secret project that I have been working on. After months of preparation in NYC, I am finally ready for the unveil: my new super secret project is going to be. a zine! That's right, to hell with digital media! But wait, there's more! It's going to be a zine about. YouTube! Although Conde Nast has turned down seed funding, I am sure this will be HUGE. (This isn't even really an April Fool's joke. Not really. If you would like to submit anything to the zine, email me!)

Yesterday, in a matter of about 12 hours, Muxtape, a site that lets you create playlists, exploded all over the place. It's definitely cool, but ya gotta wonder if it can last without any licensing agreements. (Update: My Muxtape. Not a single Rick Roll in there.)

Yay! A new video for the most-played song at Chez Rex: Santogold's "L.E.S. Artistes" (higher quality WMV). I don't get the horse stuff at the beginning, but I like the green blood later on! (Directed by Nima Nourizadeh.) OPDATEER: someone in the comments remembers that this is a homage to Jodorowsky's The Holy Mountain. You can see it around 9:30 in this clip.

Roll your own single-serving site: rex.isyournewbicycle.com.

An Interview with Adrian Holovaty

The first time you try to describe EveryBlock to someone, it can sound kinda boring. It aggregates piles of local information, like restaurant reviews and crime stats, which are then displayed block-by-block. Hm, that's interesting, but is it compelling?

If you give it some time, the answer is absoluut. Once you start playing with the site (and "playing" might be the best word to describe the meandering sensation of floating around in the data pools), your mind begins to wander with speculation: how did they get that? what does this say about my neighborhood? what else could be done with all this data? how can I add to this?

Those were just some of the many questions I had about EveryBlock, which launched a few weeks ago with the help of a $1.1 million Knight News Challenge grant. A few stories and interviews popped up when the site launched, but I noticed that the interviewers seldom asked the other questions that I had about the site. So I decided to ask site's founder, Adrian Holovaty, some questions directly. Here's our exchange:

Last year, New York City famously banned trans fats in restaurants. I found a page on EveryBlock that shows all the violations of this ban -- several every day! I love these little hidden narratives inside of EveryBlock. Do you have any favorites?

Groot vraag. Here are a few interesting nuggets:

    . Just over 90% of the public housing listings posted to the San Francisco city site are nie toeganklike. which applies to the famous rooftop decks across the street from the park. -- more than any other type of building violation that we tabulate. . You know, just because.

Also, more generally, it's fascinating to follow address-specific breaking news/events on our site. For example, a couple of weeks ago, a water main broke on the north side of Chicago. Afterward, on the relevant EveryBlock pages -- for example, Ravenswood or the 1800 block of W. Montrose -- you could see a bunch of assorted news items about the incident: newspaper articles from the Trib en Son-tye, TV station reports and Flickr photos of the torn-up street that were taken by some people who happen to live nearby. Each of those "raw" chunks of information was displayed in the timeline of news for that block.

We've seen a similar thing happen with trendy new restaurants. First you see the business license, then (possibly) the liquor license application a few days later, then the restaurant inspection, then a Yelp review or two, then a writeup by the newspaper's dining critic. The story slowly unfolds over time.

One of our post-launch priorities is to clean up the fire-hose of raw information, to introduce concepts of priority and improved relevance -- but I do think there's a certain appeal to that raw dump of "here's everything that's happened around this address, in simple, reverse-chronological order." When significant events happen, they sort of "pop out" of the list.

Can you talk a little bit about what you're doing behind-the-scenes? Are you using Django as a framework?

Sekerlik. The first layer is the army of scripts that compile data from all over the Web. This includes public APIs, private APIs, screen-scraping the "deep Web," crawling news sites, plus harvesting data from PDFs and other non-Web-friendly documents. Some data also comes to us manually, like in spreadsheets e-mailed to us on a weekly basis. For each bit of data, we determine geographic relevance and normalize it so that it fits into our system.

The second layer is the data storage layer, which we built in a way that can handle an arbitrary number of data types, each with arbitrary attributes. For example, a restaurant inspection has a violation (or multiple violations), whereas a crime has a crime type (e.g., homicide). Of course, we want to be able to query across that whole database to get a geographic "slice," so there's a strong geo focus baked into everything.

The next layer is the Web layer, which is standard Django. Oh, and I should mention that we use Python for everything, from the ground up.

What has been the hardest piece to accomplish so far?

I honestly can't decide what the hardest piece has been. A number of pieces were all hard to pull off in their own way.

The user interface was, and continues to be, a challenge. How do you display so many disparate pieces of data together, without overwhelming people? How do you account for the variety of distinct data types? (That's both a user-interface and a backend challenge.) How do you maintain visual interest when dealing with so much raw textual data? How do you make the block page feel like a geographic home page rather than a search result? Wilson, our designer, has done a great job within these constraints, but we all agree there's still much room for experimentation and gradual improvement.

Dealing with structured data is relatively easy, but attempting to determine structure from unstructured data is a challenge. The main example of unstructured data parsing is our geocoding of news articles. We do a pretty good job here, but we're not crawling all of the sources we want to crawl -- again, there's a lot of room to grow.

On a completely different note, it's been a challenge to acquire data from governments. We (namely Dan, our People Person) have been working since July to request formal data feeds from various agencies, and we've run into many roadblocks there, from the political to the technical. We expected that, of course, but the expectation doesn't make it any less of a challenge.

How much of your data aggregation is scraping html pages versus getting structured data?

At this point, we're doing more scraping than consuming formal APIs and data feeds, but I expect (and hope) the balance will shift over time. It's been tricky explaining our concept to data providers in government, but we're hoping that gets easier now that we have a public site that people can browse and understand.

Do you have any fears of scaling the system?

Ja en nee. We knew from the start that EveryBlock isn't something that can be scaled overnight to every city in the world. There are too many special cases, too many relationships to build, too many local quirks to work out. There's no nationwide database of restaurant inspections or building permits that we can magically tap into every city is different. Aggregating local information is a deep, difficult problem.

Some companies try to scale stukke of what we're doing -- like geocoding every news story in the U.S., or making maps of blog entries, or aggregating crime, or aggregating restaurant inspections -- but we're the first ones to do almal of that. That's why we're taking a depth, not a breadth, approach: I'd much rather do three cities well than 1,000 cities poorly.

Rather than use Google Maps or Microsoft's Virtual Earth, you built your own mapping service application. Hoekom?

That, along with "When will you bring EveryBlock to city XXX?", is by far the most frequently asked question we get. Paul, our developer in charge of maps, is working on an article explaining our reasoning, so I don't want to steal his thunder. I'll just say that the existing free maps APIs are optimized for driving directions and wayfinding, not for data visualization. And, besides, having non-clichéd maps is an easy way to set yourself apart. Google Maps is so 2005. -)

How hard was it to build?

We use an open-source library called Mapnik to render the maps, so that library does the heavy lifting for us. Paul is also working on a how-to article, in the spirit of giving back to the open-source community, that explains how to use Mapnik.

In many ways, what you're doing is taking a bunch of data sources and normalizing them for a single use case. Now that it's normalized, I imagine developers could do a ton of interesting things with this data. Are there plans to do an API?

Yes, I strongly suspect we'll have an API eventually -- it's one of the many things on our site wish list. We had to draw a line and call the thing "ready" at some point, so despite the fact that we're launched, we've got hundreds more features and data sources to add.

I was talking to someone recently about all the cool mashups you could do, and we decided that looking for patterns between Republicans and sex offenders would be the best!

Beyond the technical difficulties of creating parsers and algorithms for geotagging this data, have you had any political/legal obstacles? Is there data you'd like to get your hands on but can't for some reason?

Yes, and yes. I'd estimate we only have about 10% of the data we'd like in the long term, for Chicago, New York and San Francisco. As we expected, some government agencies haven't been able to provide us their public data, and the reasons vary. A common reason is a lack of resources. In other cases, we've simply been stymied by bureaucracy. But we're keeping at it.

An obvious example of data that's EveryBlocky (EveryBlockish? Um, location-specific?) but not yet on our site is the set of recent home sales -- lots of local relevance there. Of course, we're a news site, not a real-estate site, so it'll be interesting managing people's expectations about what real-estate data and features we offer.

I'd like to even out the three cities' data offerings, too. We publish building permits in San Francisco and New York, but not in Chicago. We publish filming locations in Chicago, but not in New York or San Francisco. We publish zoning agenda items in San Francisco, but not in the other two cities.

We're also working on improving the data we already have. An example is crime in San Francisco. After running into some problems having requested a formal data feed from them directly, we get the data by screen-scraping the SFPD's site -- but that site doesn't publish the location of each crime. In fact, the only location data the SFPD site publishes is implicit in the searches you do. The site lets you search for crimes by police district, ZIP code or neighborhood, so the best we can do is to deduce the police district, ZIP code and neighborhood that contain a particular crime. (If you search for ZIP code 94109, you can safely assume the resulting crimes are in that ZIP code.)

That's why San Francisco crime on EveryBlock, lamely, only geocodes crimes to the ZIP code level: because that's the only data we could get, and something is better than nothing. But, anyway, we're hoping the SFPD will release more granular locations in their crime data.

You've mentioned your hope that EveryBlock could introduce some standards for news organizations to do geotagging. I'm sure you've discovered wholes swaths of civic data that could use standardization. Can you talk a little bit about what you want to do in this area?

The standards we're thinking about are related to the geotagging of unstructured data -- namely, news articles. I guess there'd be some value in standardizing approaches to structured data (like, building a nationwide crime database), but we're more immediately interested in standardizing the geocoding of "blobs." The main premise is that locations in news articles should be defined in a machine-readable way. Look for something from us soon.

Everyblock lets me find everything in my neighborhood. except other people. Hoekom is dit? Do you have any plans to incorporate direct input of local voices into the site?

If we'd launched with awesome reader-contributed content features, that's all that people would be talking about. "EveryBlock: a user-generated news site!" People are very quick to make judgments about a Web site, pigeonholing it into some generic "user-generated" or "Web 2.0" bucket. I wanted to send the message that our focus is on providing a newspaper for your block. The tone was set. Any subsequent features that we add -- whether they involve local voices or not -- are in support of that core goal.

Besides, we reeds have the problem of offering so many interesting data sets and features that people can only focus on one or two of them. The classic example is that a lot of people haven't noticed that we rolled our own maps (your question above notwithstanding).

I know you constantly get asked the question about scaling the site to other local areas, but here's an idea: say I'm an enterprising small town citizen who's willing to plug in data from my city by matching data to similar fields that you are using. Possible?

Yes, that's possible -- we've built the system in a way that would allow that to happen. Again, as in my response to your reader-generated content question, it's just a matter of implementing it. We had to launch with iets, and if we'd included every one of our ideas in the launch version, we'd be on target for a launch in mid 2017. :-)

One of the obligations of the Knight grant is to make all the source code available. Does that affect how you think about the site as an asset?

The open-source requirement affects both our technology and business decisions. We've engineered the thing so that it can be replicated in any area, with any data. I suppose we would've done that anyway, even without the open-source requirement, because it's just the Right Way to do it, but the open-source requirement certainly influenced us.

I'll paraphrase something really smart that Wilson, our designer, said recently: We've created a machine that's capable of publishing address-specific news, and our initial launch is a demonstration of its potential. Now that we're live, it's time to improve the machine and improve the demonstration.

On the business side, clearly we'll have to figure out how the site is going to sustain itself after our grant money is spent. I have a feeling some solution will make itself apparent at some point over the next year and a half. But even before that, we'll find out whether our idea is something that catches on with our audience -- this whole thing is an experiment, after all! For all we know, EveryBlock might be a novelty that doesn't sustain an audience in the long term. Being honest Chicago people, happily far away from the Silicon Valley BS, we have no delusions of grandeur.

I liked your answer to whether EveryBlock constitutes journalism in the OJR interview ("People can define 'journalism' however they'd like"). I'm curious, do you have traffic goals for the site? Or let me ask it a different way: how are you evaluating success?

This is cheesy, but I aim to help people, or improve the world in some way. The tricky thing is that there aren't many concrete ways of measuring that, aside from anecdotes. I suppose we could look at traffic numbers, but, no, we haven't set any traffic goals.

Okay, last question. It's a weird one. Your interest in gypsy jazz is well known. (The last time I saw you, it was in a Toronto bar that supposedly had a jazz scene, but was actually a frat bar. We were both gravely disappointed.) Do you ever think about the relationships between your musical interest and your programming/information interests? Is there anything -- structural, cognitive, performative, whatever -- that makes EveryBlock similar to Django Reinhardt?

Wow, a weird question indeed! Hmm. I guess that, in both music and programing, I strive for subtlety, for elegance.

And EveryBlock cannot be compared to Django Reinhardt. That's sacrilege.

Thanks, Adrian!

(Thanks to Ben, Matt, Robin, Andy, and Matt for suggesting questions for this interview.)

When I revisited the first issue of Wired last week, it was obvious that I had unfortunately glossed over several areas (the design, in particular, got an unfair treatment). But as Valleywag ruefully noted, it was already 1,600 words long.

So I was thrilled when the founding editor, Louis Rossetto, emailed me a lengthy response, which serves as a great Round 2 of the first issue. With his approval, the email is printed below.

Rex,

Liked your piece on Wired 1.1.

A few things:

1. There was a beta. Actually two. Back in April 1992, John, Barb, Jane, and I created a "Manifesto" in a three day-and-night charette in the studio of photographer Neil Selkirk in Chelsea that stated what Wired was about, and set out the design philosophy. Barlow was on the cover, swiped from the New York Times Magazine, if I remember correctly. It had a proposed table of contents, proposed masthead (we still hadn't contacted any writers except for Markoff and Michael Schrage), an ad or two, the opening spread of a story. Six months later, I created a second prototype on my own. Learned how to use Quark, Photoshop, and Illustrator in the same month -- and juggle too. Eugene Mosier, who was later to join us as head of production, called in sick to his day job and helped put it together (making him employee number zero since we couldn't pay him anything but cookies). Jane sweet-talked equipment out of Radius (a name from the past) and others, since we not only didn't have money to pay people like Eugene but to buy equipment either. This beta was a full-on 120 page prototype, with actual stories re-purposed from other places, actual art, actual ads (someone quipped that it was the ultimate editor's wet dream to be able to pick their own ads), and then all the sections and pacing that was to go into the actual magazine. The cover was lifted from McLuhan's The Medium is the Massage it was the startling black and white image of a guy's head with a big ear where his eyes should have been. The whole thing got printed and laminated in a copy shop in Berkeley that had just got a new Kodak color copier and rip. Jane, Eugene, and I went in when the shop closed on Friday evening and worked round the clock through the weekend. Took 45 minutes to print out one color page! We emerged Monday morning with the prototype, which we had spiral-bound in a shop in South San Francisco, before we boarded a plane for Amsterdam to present it to Origin's founder and CEO Eckart Wintzen, to see if he would approve the concept, agree to advertise in the magazine, and then give us the advance we crucially needed to keep the project alive. He did, hence Origin's ads in our early issues.

2. Nicholas's statement about HD was not inaccurate. Resolution is not the big deal -- delivery and access is. YouTube is a bigger revolution than HD by a mile, regardless of how many big flat panels are in people's homes.

3. True, Nicholas's email address was laughably wrong, but I'm not sure even now I know why. It's certainly not because we were shy about printing email addresses. Addresses of writers appear throughout the issue -- a first for any magazine, as far as I know. My email address appeared under my editorial -- got hundreds of replies, each of which I answered. I think there was some kind of screw up in the handling of the text, perhaps someone slugged something in waiting for his real address, and then, in the insane rush to get out the first issue, it ended up being published as is. Nicholas himself was perhaps the most chagrined. It was corrected by the second issue, and yes, that address reached him.

4. I think you radically underestimate John and Barb's design work. As they often said, their job was to imagine what the future looked like, and do it on a medium out of the past. They brought amazing design smarts to the process of putting out the magazine, as well as incredible production chops, which were reflected in Wired from the first issue. That opening multi-page spread illuminating the McLuhan quote which launched the issue, that incredible graphic indulgence which continued for the entire time I was editor, and which is conspicuously absent from the current, was true modern graphic art -- in the case of the first one, a collaboration between John and Erik Adigard (Erik's work would appear regularly in the mag, and, for a while, he worked at HotWired/Wired Digital helping Barb create it's graphic sensibility). John and Barb were the ones who landed us our printer, a company back East in Connecticut John had worked with on slick annual reports. They had just taken delivery of a brand spanking new Heidelberg six color (CMYK plus two spot colors -- ah, that's how it was done!) press as big as a couple of box cars. We were the first clients on the press. The first issue was on press over Xmas 1992, and John, Barb, Eugene, and I were on press check. The pressmen were grizzled 30-year pros. They set up the press, they put on the VW size rolls of our special matte paper, they poured in the gallons and gallons of our eye-burning fluorescent ink, they started the press, they adjusted the print flow, they ripped off the first pages and put it under the calibrated lights to check color, they looked at it through a loop to check the dot gain, they did this half a dozen time, then they pronounced it perfect -- calibration was absolutely nominal. I can still remember how John took one look and said: put more ink on the page. The pressmen were aghast. It was perfect as is, just the way it was supposed to be. John insisted. They ultimately relented. He looked at the new sample. He told them he wanted still more ink. They protested again. They finally relented again. John looked at the new sheet. This time he told them: I want you to turn the ink up until it smears, and then dial back to where it's only just not smearing and that's how I want the entire job done. The pressmen were appalled, outraged, embarrassed. But ultimately, they did what John told them. That's why the magazine looked and felt the way it did, because it literally carried more and brighter inks than a normal magazine -- they leaped off the matte paper. Later, as the magazine started to get recognition, the Wired job became the one the pressmen all wanted to work on. Under John's direction.

P.S. We collected the opening spreads of the first few years of Wired when we started our book company Hardwired. Called it Mind Grenades. Each of those introductions reflected my trolling through an issue and finding a quote somewhere that seemed portentous enough to be chiseled onto the side of a public building. Funny thing was, taken all together and in sequence, those randomly picked quotes made a coherent argument. As well as a mindblowing visual statement. Eugene did the press check, in Singapore. That book reprinted the original colors used in the intro spreads, which meant, I believe, something like 26 spot colors. Not many printed objects with 26 spot colors.

5. The baby pissing ad got us some shit. We were glad.

6. Wired/Tired was an afterthought, John Plunkett's idea, I think. On the last day of production, we would shout stuff around the office as we were working, and I'd write it down. Utterly subjective. Except, for about the first two years, we made sure that Manhattan was always in the Tired column in some way, trying to stick to the know-it-alls in what they parochially thought was the center of the universe. It was either Clay Felker or Jann Wenner who said that it's not only important for a magazine to have heros, but also pick the right enemies. Course, NY got its revenge at the time of the IPO, but that's another story.

7. The dotcom stock market bubble occurred after I already left the magazine, so I will decline to comment on whether Wired abetted it or not. But while I was there, we frequently indulged our cynicism, as with Chip Bayers' story in our April 1996 issue, "The Great Web Wipeout."

8. The colophon was fun. I wanted to list the stuff we used to make the magazine, because I wanted people to see that it didn't require a huge operation to make a great magazine -- in other words, that you didn't need Hearst or TimeLife or IDG overhead to produce a magazine that looked better than theirs. I think it was Eugene who added the drugs, with some notable exceptions, given that we were figuratively and literally at the epicenter of the SF rave culture. For that first issue, I might have also added adrenaline and optimism.

Thanks for taking the time. Hope your archaeology didn't screw up your issue too much. If so, let me know, maybe I can scrounge up a replacement.

Best,

Louis Rossetto

For anyone who is really into this history, I also recommend Gary Wolf's book, Wired: A Romance, which is basically a biography of the magazine.